BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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Great Impact of Rising Fuel Price Fuel is another transportation system component. Rising of fuel price is one of the major issues facing the transportation industry in Malaysia. Fuel may be gasoline‚ natural gas‚ diesel fuel‚ ethanol‚ methanol‚ coal‚ etc. The costs and efficiency of transportation fuels are considerable interest. (Joseph Sussman; Introduction to Transportation Systems; Transportation System Components; 2000). Fuel price volatility along with overall price increases has been an issue
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to the table in question 8. Suppose that the government establishes a price ceiling of $3.70 for wheat. What might prompt the government to establish this price ceiling? Explain carefully the main effects. Demonstrate your answer graphically. Next‚ suppose that the government establishes a price floor of $4.60 for wheat. What will be the main effects of this price floor? Demonstrate your answer graphically. Answer: At a price of $3.70‚ buyers will wish to purchase 80‚000 bushels‚ but sellers will
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Philip Johnson Mrs. Tarnowski ENC1102 31 January 2013 The Price of Equality In the story “Harrison Bergeron‚” equality among citizens in the year 2081 became universal for the American society. What price was paid to achieve this‚ and is it really as good as it seemed? As revealed in the story‚ we discover that equality comes at a terrible price. Is it a price we could be forced to accept in our lifetime? Kurt Vonnegut provides us with the combination of conflict and symbols‚ along with the
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diagram shows that where the demand and supply intersects‚ indicates the quantity which suppliers wish to market equals the quantity which buyers are willing to take. There are many factors that have determined the general increase in global food prices over the last four years. One factor is in late 2006 the unseasonable droughts in many grain-producing countries. The top three wheat producers in the world are‚ China‚ India‚ and the United States respectively. The consequences of drought include
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Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Price Determination under Monopoly Monopoly is that market form in which a single producer controls the whole supply of a single commodity which has no close substitute. From this definition there are two points that must be noted: (i) Single Producer: There must be only one producer who may be anindividual‚ a partnership firm or a joint stock company.Thus single firmconstitutes the industry.The distinction between firm and industry disappearsunder conditions of monopoly. (ii) No Close Substitute: The
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