Costco Case Paper Blessed Mensah UMUC Introduction Costco Wholesale Corporation was founded by James Sinegal and Jeffrey Brotman in September of 1983 (Thompson‚ 2008 p. c-32). Costco is one of the largest retail stores in the wholesale industry. Costco mission is to offer their customers low prices on both private and limited selection of nationally branded products in a wide range of merchandise categories. Businesses
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Executive Summary Costco Wholesale in 2012: Mission‚ Business Model‚ and Strategy By: Dian Pertiwi Sulistianingtyas International 64/B Magister Management Faculty of Economics and Business Universitas Gadjah Mada 2015 COMPANY OVERVIEW Jim Sinegal‚ co-founder and CEO of Costco Wholesale that was founded in 1983 has been able to completely driving the company in its 29-year as the American giant retailer. Costco Wholesale‚ a first ever U.S company to reach $1 billion in sales less
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What are the chief elements of Costco’s strategy? Chief elements of Costco’s strategy were low prices‚ limited selection‚ and a treasure-hunt shopping environment. The ultra-low pricing strategy includes a mark-up capped at 14% and Kirkland‚ a Costco brand designed to be of equal or better quality than national brands. Product Selection is limited to 4‚000 items within a wide variety of categories. Costco does however include ancillary businesses to increase member alternatives. The loss of sales
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1. Describe the culture at Costco. Organizational culture has been described as shared values and beliefs that underline a company’s identity. A strong culture that encourages employees from the top to the bottom in adaptation and change can increase organizational performance by energizing and motivating employees‚ shape behaviors‚ unify personnel in the goals / objectives and align employee’s actions with the priorities of the company (Daft‚ R.‚ 2013). Creating a constructive culture should
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inventory turnover by offering members low prices on a limited selection of nationally branded and selected private label products in a wide range of merchandise. Costco’s business model is built upon customer memberships‚ who join and renew annually. This directly monetizes customer loyalty as unsatisfied members may not renew and represents a real cost to Costco’s business. Its business model is fantastic‚ all customers want to find great bargains and Costco is setup to keep the customer coming back
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Costco Analysis Part 1 Memorandum To: CEO John Sinegal Cc: Dr. Birjandi From: Stephen Collum Date: 11/29/2009 Subject: Costco’s Business Analysis Dear John Sinegal‚ I’m writing you to give you my analysis of your company Costco. I’m impressed with your managerial skills used during your year-round warehouse visits. Also‚ the transition from the old workplace to the new workplace is incredible. Last I would like to praise your company’s high employee retention rate.
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1. What is Costco’s business model? Is the company’s business model appealing? Why or why not? • Costco’s business model was to generate high sales volumes and rapid inventory turnover by offering members low prices on a limited selection of nationally branded and selected private-label products in a wide range of merchandise categories. Management believed that rapid inventory turnover‚ when combined with the operating efficiencies achieved by volume purchasing‚ efficient distribution‚ and reduced
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Costco Case Questions 09/26/2013 Question 1: Competition in the North American wholesale club industry is high‚ with Costco being its leader at 56% of the market share. Main ways to compete are lower prices‚ more efficient operations‚ and reduced labor and overhead costs as well. Some of the clubs do the bare minimum in advertising while others‚ like BJ’s‚ spend more money on it (special Christmas radio advertisement and such). Out of the five competitive forces‚ the strongest is the rivalry between
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CASE 2: COSTCO WHOLESALE IN 2012: MISSION‚ BUSINESS MODEL‚ AND STRATEGY. Costco was founded by Jim Sinegal and Jeff Brotman. The first Costco store began operations in Seattle in 1983. In December 1985‚ Costco became a public Company. In August 1999‚ the name was changed to Costco Wholesale Corporation. The Strategy-Making and Strategy-Executing Process in Costco: 1. Developing a strategic vision‚ mission‚ and core values: Mission: to continually provide our members with quality goods and services
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1. Internal Analysis 1.1 Business Scope 1.1.1 Mission Statement To continually provide members with quality goods and services at the lowest possible prices 1.1.2 Definition & Corporate Objective Costco operates membership warehouses based on the concept which offers member low prices on a limited selection of nationally branded and selected private–label products in a large range of merchandise categories which produce high sales volumes and rapid inventory turnover. Combining the
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