CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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The person affects my life the most‚ and also my only idol‚ my goal of living is my grandma. In the time when most Asian women did not dare to express themselves‚ to speak out what was on their mind‚ my grandmother did. Her rare personality was popular and highly respected among those who knew her. At that time women would not have good education‚ however everybody would turn to my grandmothers wisdom to ask for help. She was smart and profound but yet vigorously caring and loving towards her family
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Entertainment Today and in the Past and how it has changed People The online Oxford Dictionaries provides the following definition of entertainment: “…as an act of providing or being provided with pleasure or enjoyment while holding attention and interest of an audience. It may take on a number of forms such as attending an organized event or a performance‚ or any other activity that has been designed to amuse and provide pleasure. Entertainment also covers the action of receiving guests and providing
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When the word Idol comes up to our mind we often think of things that we worship and adore such as God‚ image or statues‚ or for some people it could be someone they look up to who influence their belief and decisions in life. In Bacon’s book he talks about the four idols that are deep-seated features of all human‚ and as well as the reason behind our dilemma in understanding the word around us that prevents human from attaining true understanding. The first idol is the Idols of the Tribe‚ according
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This week on American Idol‚ the top seven contestants will perform. I’m not in the same flow as the rest of America‚ so here is my picks in ranking these seven contestants‚ although my favorites may not win. Just like a Presidential election‚ that is why we vote! 1. Kristy Lee Cook- Kristy is my personal favorite‚ even though she may not win. I love her vocal range‚ but her choice of songs has been kind of weird. One week‚ she sang "Eight days a week‚" by the Beatles obviously‚ but she tried to
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I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
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| |5th semester | |ANALYZE THE IMPACT OF CELEBRITY ENDORSEMENT WITH NON-CELEBRITY ENDORSEMENT | |ANALYSE THE IMPACT OF USING A CELEBRITY TO ENDORSE A PRODUCT VIZ A COMMON PERSON ENDORSING THE SAME PRODUCT. CHOOSE BRANDS FROM THE| |SAME CATEGORY AND CONDUCT A COMPARATIVE ANALYSIS
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The 1950’s were a time of fun entertainment and prosperity. Many famous musicians and actors were taking the stage to change the way people thought of music and films in America‚ and even change their racial views somewhat. Stars like Elvis Presley‚ Bill Haley‚ and Nat King Cole with their “rock n’ roll” music changed the way people viewed music and viewed other races. The film industry of the fifties set precedence for future American filmmakers and set the standard of the industry higher than ever
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of adding a major entertainment center to a shopping mall has been gaining popularity over the past few years. Several of these so called ’mega-malls ’ have been constructed in various regions of the country‚ with substantial square footage allocated to large-scale entertainment centers. The first major entertainment mall was probably the West Edmonton Mall in Alberta‚ Canada‚ which came complete with a full amusement park and indoor surfing. Some of the largest U.S. entertainment malls now include
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ARTS AND ENTERTAINMENT: Art is that three-letter word which encompasses literally everything around us. The world we live in and everything in it that spells beauty‚ creativity and innovation‚ is a piece of art. The world itself is God’s creation‚ a piece of His art. We human beings‚ and everything ’living’ are God’s masterpieces‚ His works of art. And then there are miracles man created... his works of art. Forms of art are many...music‚ dance‚ drama‚ painting‚ pottery... and the list just goes
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