Introduction Strategic Positioning and effective communication are the two most important “mantras” guiding brand success in today’s competitive marketing environment. Corporate are ensuring all possible efforts to promote their brands and to grab the customer’s mind share. The impetus is on attracting the customer’s attention and developing positive associations not just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a
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of signs that produced meanings. In his essay soap powder and detergents in “‘Mythologies’ Barthes describes about the myths of French daily life and explain how the media contributed to form the myths. According to barthers the advertisement and media repackage the popular idea so that it become selling. Barthes introduces the subject of soap-powders and detergents by identifying the benefits and the aim. For instance‚ the detergents have the possibility to save miners from silicosis. Then he gave
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Green Banking Strategy: An Innovative Model for Sustainable Financial Inclusion in Emerging Markets Dr. Broto R. Bhardwaj‚ Dean‚ Research and Ms. Aarushi Malhotra‚ PH.D Scholar‚ Bharati Vidyapeeth University‚ Institute of Management and Research‚ New Delhi Abstract "Green Banking"‚ an effort by the banks to make the industries grow green and in the process restores the natural environment. This concept of "Green Banking" will be mutually beneficial to the banks‚ industries and the economy by enhancing
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Toxic Shock Syndrome (T.S.S.) You may have never heard of Toxic Shock Syndrome or T.S.S. It may help to know what T.S.S. is and its causes‚ how to prevent it‚ and how to treat it. Toxic Shock Syndrome is form of blood poisoning caused by overgrowth of Staphylococcus aureus or Streptococcus bacteria. Sometimes these strains of bacteria cause a toxin TSST-1. Its causes have been linked to use of tampons but it can also be caused by surgery and skin wounds. T.S.S. symptoms include a high
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An Introduction To Green Marketing INTRODUCTION Although environmental issues influence all human activities‚ few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the natural environment‚ businesses have begun to modify their behavior in an attempt to address society ’s "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization
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Running Head: GENDER EQUALITY Gender Equality: Women Serving Less Time than Men for Identical Crimes Abstract The Federal criminal sentencing guideline which was struck down by the U.S. Supreme Court in 2005 required that males and females who commit the same crime and have the same prior criminal history be sentenced equally (Oaxaca‚ Sarnikar‚ & Sorensen‚ 2007). By using data obtained from the Texas Department of Criminal Justice records‚ we examine the existence of any gender-based bias
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Assessment of Green Marketing in Lebanon By Eva Hajo and Hussin Hejase* Green marketing is a global term which indicates marketing eco-friendly products. As per Mr. J. Polonsky (1994)‚ green marketing can be defined as‚ “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.” According to the American Marketing Association‚ green marketing
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island and multiplying‚ becoming a nuisance to others. Even though there is quite a wide range of ocean to cross‚ they believe that the snakes could stowaway on a ship or carry through with the “snakes on a plane” scenario. For example‚ there is more than 3‚000 miles of ocean to get to Hawaii‚ but it is entirely possible. It has actually happened before‚ but that was about 17 years ago and they have been safe since. If the snakes travel to Hawaii or another “tourist haven” and multiply‚ it will be almost
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Macroeconomic Paper #2 Chapter 27 Issues to Ponder #2 2. Have the poor benefited more or less from economic growth than the rich? I would have to say more than less. I say more‚ because if you look back in history a century ago‚ it is all about time. According to the chart in Chapter 27‚ on page 600‚ in figure 27-2‚ it took a worker over an hour and some minutes (about 1 hour and 20 minutes) to earn enough to buy one dozen of eggs. But in 2012 it took only minutes (about 10-15
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Advertising’s Toxic Relationship With American Youth ENGL 101-B18 [pic] The average American youth spends 1‚500 hours watching television and in those 1‚500 hours they will view an average of 20‚000 thirty-second commercial advertisements. Norman Herr‚ Ph.D.‚ Television Statistics (2007)‚ http://www.csun.edu/science/health/docs/tv&health.html. Many of those advertisements include an array of alcoholic beverages‚ scantily dressed actors or actresses promoting
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