and behavioral intentions in fast-food restaurants Hong Qin and Victor R. Prybutok Information Technology and Decision Sciences Department‚ College of Business Administration‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose – This study aims to explore the potential dimensions of service quality‚ and examine the relationship among service quality‚ food quality‚ perceived value‚ customer satisfaction and behavioral intentions in fast-food restaurants (FFRs). Design/methodology/approach
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants‚ event planning
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Science‚ LtdOxford‚ UKFSTFood Service Technology1471-5732Blackwell Publishing Ltd‚ 20055••2334Original ArticleCulture and performanceT. Øgaard‚ S. Larsen & E. Marnburg Peer review Organizational culture and performance – evidence from the fast food restaurant industry Torvald Øgaard‚* Svein Larsen*† and Einar Marnburg* *The Norwegian School of Hotel Management‚ Stavanger University‚ Stavanger‚ Norway; †Department of Psychosocial Science‚ University of Bergen‚ Bergen‚ Norway Abstract Correspondence:
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The popularity of fast food production today is a direct result of busy families. In today’s society both husband and wife usually obtain full-time careers. These careers take up much of the family’s time and energy. Children of these families are usually very active in many extracurricular activities such as‚ Boy Scouts‚ football‚ baseball‚ and basketball. With all of the practice‚ games‚ and outings‚ these activities consume a great amount of the family’s time. In this fast paced life people find
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product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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home-made food has less attraction than fast food. A reason for this is that home-made food needs lots of time until it gets ready. For instance‚ people should wait for several hours in order to have a ready home-made meal. Another reason is that home-made food is less convenient than fast food. For example‚ you may not find all the ingredients you need in one grocery‚ yet you have to look in several groceries until you find all the ingredients. Home-made food is much healthier than fast food‚ and therefore
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and
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Raising Taxes on Fast Food Which sounds better‚ a $10 burger and soda‚ or a $3 grilled chicken salad and water? While convenient and cheap‚ the widespread eating of fast food has caused many health problems throughout America. By raising taxes and making fast food more expensive‚ I think Americans will begin to eat healthier‚ other restaurants will see economic success‚ and the government will spend much less on health care. When fast food prices are jacked up‚ this offers people an incentive
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Core issue: The case describes the events which lead to the merger of two large pharmaceutical giant Glaxo welcome and SmithKline beecham which lead to the formation of the entity GlaxoSmithKline. The core concern of the case is that although the newly merged company has invested heavily in R&D there is little evidence of success. Identification of supporting issues: These are some of the other issues that came up in the case which lead to the overall lack of success: * Significant
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