Chapter 1 Introduction 1.1 Introduction Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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effective alternatives to traditional residential placement facilities. Proper treatment and rehabilitative services can help many youth currently in the juvenile system become healthy and productive members of society‚” David Gottesman writes. I wholly agree with idea to provide children with more access to mental health services. I feel that this can be embedded and used in a variety of ways. Not only can this be used as a preventive method‚ but it can be incorporated and used for rehabilitation. The
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To what extent do you agree with the view that the period 1815-48 constituted a ’time when nothing happened’ in ’Germany’? The term “a time when nothing happened in Germany” is defined by in terms of unification between the 39 individual ‘German’ states and monarchies. Between the years 1815 to 1848‚ ‘Germany’ as one individual country still didn’t exist‚ and ’’German’ people continued to lack nationalist sentiment and liberalist views not until the end of 1848‚ a period when a series of ’German’
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SEMESTER 1: 2014/2015 LXEB 3110 EQUITY I ASSIGNMENT NAME: GOH POI SZE MATRIC NUMBER: LEB120033 TUTOR: DR USHARANI A/P BALASINGAM DATE OF SUBMISSION: 3 NOVEMBER 2014 1. Introduction Maxims of equity are short statements that contain the essence of equity law. These maxims were developed over the years and today are used as a set of general principles which are said to govern the way in which equity operates. They illustrates the standards of morality in judicial decision making1 and
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Music is purely for relaxation. Do you agree? I agree to a certain extent. The primary purpose of music is for relaxation. Yet‚ there are many other types of music that does the opposite. The types of music include‚ dance music‚ religious music‚ spiritual music‚ ethnic music‚ children music‚ Baroque music‚ classical music and many others. These different types of music have various purposes. Each type of music will invoke different moods in the listeners. Dance music is produced specially for
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cash flow models: Dividend discount Free cash flow to the firm Residual income Multiples-based valuation: Price-earnings Value-EBITDA Value-EBIT Value-Sales Price-Book value Equity valuation In conjunction with the valuation of Coles Group‚ contained in “Excel03 Equity valuation” Real options valuation Equity markets price shares above the present value of expected future cash flows‚ due to the presence of embedded options not captured by DCF analysis Real options valuation is introduced
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I side with Bernie Sander; Bernie sanders in my opinion he has what it takes to be our next president. Mr. Sanders and I agree on many situations going on in our world today‚ the environment‚ foreign policy‚ the economy‚ healthcare‚ education etc. Mr. Sanders is a democratic who agrees that environmental actions should be taken; for example Mr. Sanders thinks national parks should be preserved and protected by the federal government. Mr. Sanders response was “yes‚ and the government should protect
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