Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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Nike Marketing Plan By: Marketing Management MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business
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Nike has experienced many political and legal issues throughout its lifetime. From claims the company has used and continues to use sweatshops‚ to ties with terrorism‚ Nike has had a lot to overcome. These issues Nike has faced has shaped their current marketing strategies and led them to become one of the most recognizable brands in the world. The largest political issue Nike has faced was with regards to the sweatshop and child labor scandal. Nike began manufacturing in South Korea and Taiwan
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women shoes are probably the most important part of the whole outfit. The shoes you wear can increase your confidence or destroy it‚ and you can never have enough. Companies capitalize on this idea by mostly targeting women when they are marketing their shoe products. The market for fashion forward men is growing rapidly‚ thus more stores are providing a lot more variety of men’s shoes as well. The shoe market is divided into three major product categories athletic shoes‚ casual and dress shoes‚ and
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men’s / women’s shoe 3. Special shoes from other countries 4. The art of the shoe 5. Decision 1.De history of the shoe The shoe is one of the oldest items of clothing. He served to protect against injury and against heat and cold. Feet In each country they have other shoes because the ground is different and also the temperature. From the earliest times‚ there are no shoes found but we do know what they look sawing rock paintings. Later shoes not only used for protection but they
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* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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basketball shoes designed and created by Michael Jordan‚ a former professional player in the National Basketball Association (NBA). Over the duration of his career‚ Jordan broke numerous records‚ many of which still hold to this day. The Air Jordan line was first introduced to the world in 1985‚ a year after Jordan signed a hefty contract with Nike despite being a rookie in the league. The first shoe to debut was the Air Jordan I‚ which quickly transformed the realm of basketball shoes. The sneaker
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Nike- A Brief History Products Sponsorship Some of Nike most notable sponsorship recipients are the likes of: Michael Jordan Cristiano Ronaldo Rafa Nadal Nike’s Innovation In order to stay one step ahead of their rivals‚ Nike has created a lot of new technology which has enabled the company to maintain their place as the most valuable sports brand in the world. Charity Nike Better World Nike aims to become more and more sustainable in an ever changing world where environmental factors
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` case? 2. Why should Nike be held responsible for what happens in factories that it does not own? Does Nike have a responsibility to ensure that factory workers receive a “living wage”? Do the wage guidelines of FLA or WRC seem most appropriate to you? Why? 3. Is it ethical for Nike to pay endorsers millions while its factory employees receive a few dollars a day? 4. Is Nike’s responsibility to monitor its subcontracted factories a legal‚ economic‚ social‚ or philanthropic responsibility
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selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
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