Advertising and Marketing Consumer Behaviour Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic
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Benefits of Social Networking Sites A daughter in the Dominican Republic sees a photo of her mother‚ who moved to the U.S. ten years ago and has not been able to return home. A small business increases sales by 25% after posting a single ad on a networking site. A lonely high school sophomore joins the debate team after receiving an invitation from the school’s fan page. Countless such stories describe the way social networking has enhanced the lives of users. Social networking sites benefit individuals
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Nowadays social networking sites are part of people’s lives. Almost everybody has facebook account and log on it a few times per day. Sites like this give us a lot fun and benefits but recently appeared more disadvantages of this phenomenon what is one of the hottest issues. Well using networking websites have positive and negatives sides. First of all using networking sites is a really good way to communicate with people. You can meet and make new relationships with people all over
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Are Social Networking Sites really insecure? How would you feel if I told you that I know almost everything about you? – from your birthday to the food you like‚ from your best friends to your favorite singer‚ and so on—even though you have never met me. These are things that most parents forewarn their children about social networking sites. Social networking sites such as My Space‚ Face book‚ and Hi5 are the most popular online community in which millions of teenagers and young adults exchange
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popular social networking sites and represent a completely new way of communicating. The sites are not only for the new generation‚ but also for the older generation that would like to get in touch with friends they have lost over time. But the question is “Are virtual friends more reliable than real friends?” The roles of these sites are nevertheless important as they have become part of our ability to meet friends‚ hangout‚ play games and have fun. This is a new phenomenon called the social networking
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and the media in general (Smith et al.‚ 1996). Trust and privacy concern within Social Networking Sites is a topical subject. Moreover‚ the fact that millions of users are on these sites leads to the assumption that certain amount of trust is involved. Dwyer et al. (2007) found that Facebook users have a greater amount of trust and share more information. But what is about companies? Do they trust Social Networking Sites? Since security/privacy is an important issue in the area of information technology
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Are Social Networking Sites Good For Society? Social networking is not a new phenomenon. Social networking consists of websites that allow users to stay connected with their family members‚ friends and to make new friends online through free web-based programs. (Nations) Social networking started when there was a website called sixdegrees.com whose designers believed that all people in this world are related somehow with in the range of six degrees separation. For example‚ Abby and Bella are friends
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SOCIAL NETWORKING SITES AFFECT ONE‟S ACADEMIC PERFORMANCE ADVERSELY ________________________________ A Group Paper presented to the UST College of Nursing ________________________________ As a Partial Fulfillment of the requirements of the subject General Psychology ________________________________ Submitted to: Mr. Jose Ricarte B. Origenes Submitted by: Kimberly Banquil Nicole Allyson Chua Gemeile Ann Leaño Monique Ann Rivero Charles Allen Burce Sittie Norhanisa Dianalan April Rose Matienzo
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I. Introduction Social Networking involves the use of the internet to connect users with their friends‚ family and acquaintances. It is the grouping of individuals into specific groups‚ like small rural communities or a neighborhood subdivision‚ if you will. Although social networking is possible in person‚ especially in the workplace‚ universities‚ and high schools‚ it is most popular online. Social networking websites are not necessarily about meeting new people online‚ although this does happen
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Debate for Social Networking ( Favour Motion )... WE are now living in an information society because of the advent of the internet and various social networking sites such as Facebook‚ Twitter‚ Netlog‚ Zorpia‚ Whatsuapp and Blogs‚ among others. The proliferation of these sites has attracted both the young and the old and surprisingly‚ political parties‚ churches and other civic organisations. These sites have to a certain extent drawn people from disparate geographical locations closer. Of course
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