Banking and social media INDEX * Introduction- pg 3-11 * The why and how of social media w.r.t banking- pg 12-24 * International and Indian Examples of social media- pg 25-28 * The grey side of social media usage- pg 29-30 * Suggestions- pg 31 * Conclusions- pg 33-34 Introduction Social media and banking do not seem to have a strong relation at the first look on the topic‚ but are indeed complexly related in today’s world with the continuous evolution of the banking
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SOCIAL MEDIA AND CRM SUBJECT: BUILDING CUSTOMER RELATIONSHIP NATTIDA KRANCOMYEE‚ 13234371 MATEJ SLIVONIK‚ 13228484 NANTACHAI TANGWIBOONPANICH (BOM)‚ 13121680 OCTOBER 2012 1 SOCIAL MEDIA ........................................................................................................ 3 2 RELATIONSHIP BETWEEN SOCIAL MEDIA AND CRM ................................... 4 3 TYPE AND BREADTH OF SOCIAL MEDIA .................................
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O. 1 Donna L. Hoffman and Marek Fodor Can You Measure the ROI of Your Social Media Marketing? REPRINT NUMBER 52105 MARKETING As social media applications like Facebook (here‚ cofounder Mark Zuckerberg) have changed the ways consumers interact with brands‚ companies have struggled to keep up.Target‚ Dell‚ Burger King and more are trying to learn what’s effective. CanYou Measure the ROI ofYour Social Media Marketing? You can. But it requires a new set of measurements that begins
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A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10‚ 2011 By Susan Etlinger with Charlene Li Includes input from 39 ecosystem contributors © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 Table of Contents Executive Summary .................................................................................................................... 3 Open Research ..............
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Understanding Social Media Marketing Introduction The term of ‘social media’s marketing’ defines some medium that is able to communicate with everyone through computer (Jim‚ 2010). In other words‚ it is a consumer-generated content through online-tool which can easily approach from consumers (Jim‚ 2010). The electronic commerce‚ which involves the same meaning of ‘social media’s marketing’‚ has many potential advantages as well as very important in marketing process (Sam‚ 2003). The period
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Reflection on Social Media Social media‚ in recent years has provided people with fast‚ convenient ways to communicate with other people from around the world. People can use social media to do research‚ communicate with others or do their work online and these services are usually free. However many people believe that there certain downsides to these conveniences. Social media has suffered some bad publicity from things like identity thefts‚ false profiles‚ and online predators. Nonetheless‚ social media
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Social media are computer-mediated tools that allow people to create‚ share or exchange information‚ ideas‚ and pictures/videos in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of user-generated content."[1] Furthermore‚ social media depend on mobile and web-based technologies to create highly interactive
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Argumentative Essay About Internet Censorship Censorship has been defined as “The removal of material that is deemed or judged offensive to any sector of the population. Many have wondered‚ “Just how beneficial is censorship to man‚ when is it enough and does it help”? It is my view however; that there is no clear answer to the question‚ for censorship has its fair balance of advantages and disadvantages. I argue that the censorship of the internet in the modern digital era is “Ludacris” ridiculous
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the use of social media in the company “Ford”. I will also discuss how the social media engages it stakeholders and how such activities enhance the company’s reputation with stakeholders. The company I have chosen as mentioned above is Ford as I feel it is a company which with the help social media‚ has managed to really increase its popularity sales and brand awareness‚ simply by the way it has taken advantage of social media and engaged with its stakeholders through social media. Firstly
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Has social media’s impact on the professional sports world been positive or negative? Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world‚ professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger‚ stronger fan base by engaging fans through social media sites. Additionally‚ social media sites allow professional
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