SEARCH ENGINE MARKETING FOR BUSINESS GROWTH TERM PAPER “INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS” BY Mayank Gupta - 1212034 Vikram Gupta - 1212068 TABLE OF CONTENTS 1. Introduction and Objective 2. Website Design 2.1 User friendliness 2.2 Loading Time 2.3 Search & Booking effectiveness 2.4 Aesthetics 2.5 Recommendation and Personalization 3. Search Engine Optimization 3.1 SEO site checkup 3.2 Organic Search comparison 3.3 Alexa ranking & data analysis 5. Revenues and Operations 5
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considered to be the first modern magazine. Sceptics predicted the decline of magazines several times throughout history‚ for example during the 1920’s when commercial radio was introduced‚ then again in the 1930’s when cinema became big. But instead the industry has only grown. The power of magazines comes from personal identity shown through content and the combination of colour‚ design and tone. Holiday and travel magazines in the UK have been strongly influenced by other media like television and newspaper
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Industry Analysis TRAVEL INDUSTRY TABLE OF CONTENTS 1) INTRODUCTION 5 2) DEMAND ANALYSIS 7 2.1) GROWTH 7 2.2) GEOGRAPHICAL SEGMENTATION 10 2.2.1) GLOBAL DESTINATIONS 12 2.2.2) MODES OF TRANSPORTATION 14 ROAD TRANSPORTATION 16 RAIL TRANSPORTATION 17 AIR TRANSPORTATION 18 MARITIME TRANSPORTATION 20 2.2.4) SEGMENTATION BY AGE (IN EUROPE) 25 3) VALUE CHAIN DESCRIPTION 26 3.1) CONTENT SUPPLIER 27 3.1.1) SUPPLY ANALISYS 27 3.2) SUPPLY CHARACTERISTICS (KSF) 34 3.2) TRAVEL AGENCY 35 3.3) GDS (GLOBAL
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1. The Travel Market can be segmented into 3 segments: Luxury travellers‚ Adventurers and Budget travellers. These segments are identified by demographics like age and income‚ psychological factors like personality‚ and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing
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twirling you in its deep layers of knowledge. To travel means to discover. To discover new and unknown facts and images‚ which are so drily described in books and on television. Some people say that there is no difference between visiting a place and reading about it. But imagine what will be the feeling when you read about the beauty of Venice and see some photos of its canals and squares‚ compared to the one when you are there. When you travel in a boat along ’Canale Grande’‚ inbreathe the salt
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The Travel and Tourism Sector 14th November 2012 Table of Contents Title Page 1 Table of Contents 2 Introduction 3 Task 1: The history and structure of the travel and tourism sector 4 Task 2: The influence of local and national governments and international agencies on the travel and tourism sector 8 Task 3: The implications of political change 10 Task 4: Investigate the effects of supply and demand on the travel and
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of this report is to identify every segment of marketing procedure regarding to this company. General Objective: The core objective of working on this project adheres to identify the overall recruitment and selection process of Northern air & travel agency Ltd and obtain comprehensive knowledge to understand its underneath strategies. Specific Objectives: ? Researching on the primary activities of recruitment process including of collection of applications‚ selecting the short listing‚ training
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Gulliver ’s Travels: Summary Many of the critics who have critiqued Jonathan Swift ’s Gulliver ’s Travels have used the word extraneous more then once. Swift was viewed as an insane person who was a failure in life. But this is far from the truth. Swift wrote Gulliver ’s Travels‚ a book that has been assigned to students for years‚ and it is written from experience. Swift ’s experience with the Tories and their conflicts with the Whigs caused him to write books that mock religious beliefs
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I’ve decided I want to travel. I mean I’ve always wanted to‚ but now I’m going to start planning it. I think once I finish University I’m going to take a year off‚ and travel the world. Visit different countries‚ move from town to town‚ live and experience different cultures. I’m not going to go straight into work after Uni.. I want to live my life. I mean I’m ready to leave this country right now‚ get away from everyone and just learn to be independant and travel... but I have priorites at the moment
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DOZENS of jobs at travel agents in Preston and Leyland could be under threat after a holiday company announced it was shutting 100 stores. Thomson tour holiday operator TUI Travel is undergoing a two-year restructuring process after a merger of TUI’s travel division and First Choice. The company has not said which of its 1‚100 UK stores will be closed or how many jobs are expected to be lost. advertisementTUI will keep the two travel agent brands‚ Thomson and First Choice‚ separate. There
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