BY:- ASHISH RAHATE (8NBNG169) A Thesis on “TO STUDY PROMOTIONAL STRATEGY ADOPTED BY RANBAXY LABORATORIES LTD RELATED TO RANITIDINE-150mg (Antiulcerant) IN NAGPUR CITY” INTRODUCTION OBJECTIVES:- To study the overview of Indian Pharmaceutical Market. To study the culture of Ranbaxy Lab. To find out the promotional strategies used by Ranbaxy with respect to ‘Histac’ tab. To find out various promotional strategies used by Ranbaxy to acquire market share in Nagpur city. To study
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an integrated‚ global healthcare leader‚ which offers pharmaceutical drugs around the globe. Over the years‚ Sanofi has felt the pressure of patent cliffs‚ allowing generics to enter the market with comparable drugs at a fraction of the price. This is expected to have a negative impact on revenue and earnings‚ leading management to alter its strategy through diversification. After examining Sanofi’s current position and the pharmaceutical landscape‚ our team proposes the following five strategies
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Johnson is the world’s largest healthcare company. Founded in the United States in 1886‚ the company has been profitable for 75 straight years and currently operates 250 subsidiary companies in 57 countries. Its products fall into three segments: pharmaceuticals‚ with 39% of total sales; medical devices and diagnostics‚ with 36%; and consumer products‚ with 25%. Additionally‚ the company employs 119‚200 people worldwide and sells its products in 175 countries. A truly global corporation‚ Johnson & Johnson
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Industry info: Square Pharmaceuticals has retained the top position with its local sales figure reaching Tk 10.70 billion in 2012 in the country’s Tk 55.0 billion pharmaceutical market followed by Incepta Pharma‚Square Pharmaceuticals‚ established in 1958.Incepta Pharma‚ established in 1999‚ stood at Tk 4.52 billion in 2009.Beximco Pharma’s position in the country’s top 10 pharmaceutical companies was the third in terms of sales. Its total sales were Tk 4.2 billion in 2009.Fourth position took
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corporate activities‚ based on the transfer of assets. In this essay‚ I will discuss the impact of corporate restructuring in a mature and cyclical product on its market and financial performance‚ using GlaxoSmithKline (GSK)‚ one of the largest pharmaceutical companies in the world. Generally‚ a product has a life cycle‚ where the demand of its product is the main factor. There are four different stages. Introduction‚ this is when the product is launched. Then‚ if it enters the second level‚ growth
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CHANAKYA NATIONAL LAW UNIVERSITY‚ PATNA Economics-II Project on:- IPR and access to medicines in india Submitted To: Mrs. Shivani Mohan (Faculty for Economics) Submitted By: Somya Priyadarshini Roll No.: 471 Semester: IVth ‚ 2nd Year. ACKNOWLEDGEMENT The present project
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Executive Summary The effects of globalization are prevalent in almost all industries world-wide; the pharmaceutical industry is no exception. Through the globalization of markets and production‚ there has been a dramatic shift in the last several years. Eli Lilly is a leading company in the US and throughout the world‚ and they’ve had to adapt to the trends that come as a result of globalization including moving operations overseas and capitalizing on advantages present in other markets. The
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Case study C: GSK‚ a merger too far? 1- Derive three opportunities and three threats for GSK by first making the PESTEL analysis of the macro-environment surrounding the pharmaceutical industry. (9 points) * PESTEL analysis of the pharmaceutical industry: Political: Since the creation of healthcare insurance‚ companies have to conform themselves to two kinds of systems: 1) The universal system applied for example in France‚ with less demand in new technologies. 2) The very selective anglo-saxon
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research-based biomedical and pharmaceutical company (Pfizer 2009‚ p.2). To ensure continuous improvement in all areas of the organization‚ leadership believes in the effectiveness of proper training. Having training based programs allows employees to gain new knowledge‚ exchange ideas‚ and search for answers to his or her concerns or issues. According to McGlynn (1998)‚ Pfizer is a knowledge business. It is not enough to just discover and develop new pharmaceutical products. Employees have to be
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techniques. In conclusion‚ I will recommend a buy or sell option and a target price based on all analysis and data provided. THE INDUSTRY AND OUTLOOK Competitive forces in the pharmaceutical industry: Monopolistic competitive One of the fastest growing industries (healthcare and pharmaceuticals) A lot of generic brand competition‚ but this can be combated with discount coupons Multiple companies that produce drugs No one company has control of the industry Most companies don’t
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