Advertising & Promotion Spring 2009 Procter & Gamble (B) Light Duty Liquid Detergents May 16‚ 2009 Amanda Barraza Ted Chiang Olga Shipilo Clare Tan 1.What factors and policies guide promotion planning for the LDL’s? i)Budget Allocation: The LDL managers of Ivory Liquid‚ Dawn‚ and Joy spend about half of their marketing budget in advertising and with a lower share on promotion. This is different from the strategy of Colgate & Lever‚ who spends a higher percentage on promotion
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Aim: To investigate how effect of Detergent Concentration (cont.) has on Membrane permeability of Beetroot cells. Hypothesis: I predict that as detergent concentration increases‚ the solution will become less clear‚ plus mass increases. The increases in mass will indicate that the water potential of the Beetroot cell is lower than that of the surrounding sucrose solution. The Beetroot discs will become flaccid and decrease in mass if the water potential of the surrounding solution is lower than
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now I see there was someone anchoring me to the small town of Pebbles‚ Pennsylvania‚ and that someone was no other than Ariel Sacator. Ariel was the most outstanding young woman in Shores County. I had the largest crush on her ever since primary school‚ and she had one on me. We were made for each other‚ and everyone in Pebbles knew it too. There was only one issue with Ariel and I: I didn’t believe in love. Everyone in Pebbles was at least on their 2nd or 3rd spouse‚ which didn’t give me much
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SWOT ANALYSIS P&G is the world ’s largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however‚ some are considered premium purchases and their sales suffered during the recession as cheaper‚ generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitve advantage. It cut prices up to 10% on a wide swath of products to blunt any potential loss of market share
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Boston Consulting Group Matrix of Procter & Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter & Gamble (P&G) to comprehend how consumers perceive Tide Detergent based on market growth and market share. P&G can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU)‚ Tide. This paper will discuss the relationship of Positioning‚ Market Share‚ and Marketing Research in the BCG matrix suggesting
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How Does the Relationship between Prospero and Ariel Change During The Tempest The tempest is the last play Shakespeare wrote. The play is simply about a man who was taken away from his dukedom‚ and was cast on an island. Of course this man is Prospero who has magical powers. Prospero eventually gives up his powers and I believe this is a representation of Shakespeare of his writing and the end of his work. All though the tempest is an unusually short play by Elizabethan standards‚ yet it continually
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Bermuda Triangle plane mystery ’solved’ | | |[pic] | | | | | |
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The Tempest is about Prospero who is trapped on an island with his daughter Miranda. Prospero used to be the Duke of Milan; he is a magician and controls the spirit Ariel. Ariel was once enslaved to Sycorax how died but her son Caliban is alive. Caliban is part human part beast and he is Prospero’s slave. Prospero has different relationships with each of the characters‚ so he talks to them differently. Miranda and Prospero enter for the first time in the second scene. Miranda is asking Prospero
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Aim: Investigate the effect of different temperatures and chemicals including various pH levels‚ alcohol and detergent on the cell membrane structure as well as function. Hypothesis: Increasing the temperature and pH levels which the beetroot membrane cells are exposed to will increase the amount of dye that passes out of the membrane. Materials: Part A • Bunsen Burner‚ Tripod and a Wire Gauze • 250mL Beaker • A 100° thermometer • Matches • 10mL measuring cylinder • Sticky labels and a Pen
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SOAPS AND DETERGENTS _DISCUSSION_ The goal of this project was to make‚ and test four soaps‚ and two detergents. The purpose of making four different soaps and two detergents was needed in order to decide which one would be best for the environmental group to use in the future that would allow for the safest cleanup of an oil spill while not harming the animals or the environment in the process. It was necessary to test the impact of the four soaps and two detergents by analyzing their different
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