HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products‚ soft drinks‚ tissue paper‚ and chocolate bars. Subsets
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in Karachi‚ Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited. KEY TO SUCCESS: To build customer value‚ satisfaction and hardcore loyalty with the brand. Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good‚ but healthy activities involving dirt are essential to development. It ’s how kids learn express their creativity
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic Detergents www.avantilipids.com Ads by Google Midcap Radar at 01:30 pm ------------------------------------------------- Top of Form Bottom of Form SHARE . EMAIL . PRINT . A+ Global giant Procter and Gamble (P&G)
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the Indian heritage of the Company and the synergies of its global alignment with Unilever. The new logo symbolizes the Company’s mission of ‘Adding Vitality to Life’. Hindustan Lever’s broad product portfolio spans soap‚ detergents‚ personal products and food. Soap‚ detergents and scourers generate roughly 46% of revenues‚ while the rest is largely accounted for by personal products (26%)‚ beverages (11%)‚ other products (2%) and exports (10%). Processed foods and ice cream and other products collectively
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Gel filtration chromatography on Sephadex G-50 The crude broth obtained after fermentation was subjected to ammonium sulphate precipitation at 70% (w/v). The pellet so obtained was resuspended in cold saline (2 ml) and dialysed. The dialysed enzyme was loaded onto a column of Sephadex G-50 (120 cm × 1.0 cm) equilibrated with 10 mM Tris-HCl buffer‚ pH 8. The column was eluted at a flow rate of 1 ml / 6 min. The elution profile of gel filtration chromatography is shown in the (Fig: 1). The fractions
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PRAGATI EDUCATION SOCIETY’S NATIONAL INSTITUTE OF RETAIL MANAGEMENT MARKS: 80 SUB : BUSINESS ADMINISTRATION N. B. : 1) Attempt any Four cases 2) All cases carry equal marks. No : 1 REMAINS OF A DREAM This is a tragic story‚ narrated in first person‚ of an entrepreneur who became bankrupt for no fault of him‚ without producing anything‚ mostly because of the irresponsible political and government environment. This case study‚ documented
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Cleansing Action of Detergents (Using Capillary rise) Synopsis This project report explains about the surface tension and capillarity of liquid through a simple experiment of finding the capillarity of various detergents. Oil stains and grease on dirty clothes cannot be removed‚ using water alone‚ because water does not wet them. If detergents added ‚ surface tension is decreased‚ the area of contact is increased. Detergent molecules have
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Toothpaste 82.2 44.9 55.6 Detergents Formulation Synthetic Detergents are formulations comprising surfactants like alkyl benzene sulphonate‚ fatty acid soaps‚ fatty alcohol‚ ester and similar compounds‚ bleaching‚ optical brighteners‚ phosphates and anti-redeposition agents‚ fabric softeners and certain other chemicals to improve the detergent action. Classification Classified either based on the charge on the organic part of the detergent (like anionic‚ cationic or non-ionic)
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