1. Introduction ? What Product Life Cycle is about The Product Life Cycle (PLC) is a theoretical concept‚ which put forward that any product idea will go through different stages from beginning to the end. PLC is typically divided into 4 stages and could be illustrated by a bell-shaped curve (see figure 1). The stages are‚ namely: · Introduction · Growth · Maturity · Decline Total sales of the product vary in each of the 4 stages. They move from zero in the introduction stage to high at maturity
Premium Marketing Product life cycle management
industry after industry in recent years: from personal computers to mobile phones‚ from fast-food restaurants to airlines‚ from grocery retailing to computer software‚ from beers to frozen diet dinners‚ from automobile tires to disposable diapers‚ from detergents to underwear. All too often‚ there are no winners and few healthy survivors. Price wars indeed represent one of the extreme forms of competitive interplay in the market place‚ causing great losses. On the one hand‚ firms take a blow in terms of
Premium Marketing Pricing Competition
sector is an important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Items in this category are meant for frequent consumption and they usually yield a high return. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. The Indian FMCG sector‚ which is the fourth biggest sector in the Indian economy‚ has a market size of Rs
Premium Fast moving consumer goods Unilever India
KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. A major portion of the
Premium Fast moving consumer goods Marketing Good
Name- Mithila Javeri Social aspect in marketing Introduction: What is marketing? Marketing‚ more than any other business function‚ deals with customers. Understanding‚ creating‚ communicating‚ and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice. What is societal marketing or social aspect in marketing? Societal Marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering
Premium Marketing
Table of Contents Page I. Introduction 3 Background of the Business 4 II. The Cinnamon with Peotraco Icing product 5 A. Product Description 5 B. Raw Materials 5 C. Technical Specifications 6 III. Cinnamon Production Area 6 A. Physical Layout 6 B. Location 7 C. Basic Facilities
Premium Bread
competitive brands. Also to fill the gap where consumer needs are not being met. (iii) Product Repositioning: It is normally necessary due to events such as competitor cutting into brands market share e.g. Omo with powerfoam which competes with Ariel detergent. It may also be necessary due to consumer preferences
Premium Marketing Risk Perception
SYNOPSIS RESEARCH PROJECT REPORT ON A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL Submitted to MAHAMAYA TECHNICAL UNIVERSITY‚ NOIDA For the Partial Fulfillment of the Requirement of the award of MBA Submitted by Supervisor SHRUTI AGGRWAL DR. NEETIKA ARAORA BAJAJ 2nd Year Student ASSOCIATE PROFESSOR Roll no: 1163970100 RKGIT (MBA Institute)‚ Ghaziabad RAJ KUMAR GOEL INSTITUTE
Premium Unilever
Innovation Strategy Innovation Strategy Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble‚ 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities
Premium Procter & Gamble Marketing Management
brand of feminine hygiene products‚ including maxi pads‚ pantiliners (sometimes called Alldays)‚ and feminine wipes‚ produced by Procter & Gamble.--See also Brand homepage; related trademarks: Ultra Thins; Flexi-Wing; Maxis; Alldays; CleanWeave. • Ariel is a brand of washing powder/liquid‚ available in numerous forms and scents. • Actonel A brand of Osteoporosis drug Risedronate. • Bounty is a brand of paper towel sold in the United States‚ Canada. P&G sold the brand in the British Isles. •
Premium Procter & Gamble