application segment for LAB and accounted for 97.9% of total market volume in 2013. LAS is further used for producing laundry powders and cleaners used for domestic and industrial applications. Other applications of LAB include as wetting agents‚ ink solvents and painting industry. The report “Linear Alkyl Benzene Market Analysis By Application (Heavy Duty Laundry Liquids‚ Laundry Powders‚ Light Duty Dish Washing Liquids‚ Industrial Cleaners‚ Household Cleaners) And Segment Forecasts To 2020” is
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SOAPS AND DETERGENTS _DISCUSSION_ The goal of this project was to make‚ and test four soaps‚ and two detergents. The purpose of making four different soaps and two detergents was needed in order to decide which one would be best for the environmental group to use in the future that would allow for the safest cleanup of an oil spill while not harming the animals or the environment in the process. It was necessary to test the impact of the four soaps and two detergents by analyzing their different
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer electronics‚ packaged food products‚ soft drinks‚ tissue paper‚ and chocolate bars. Subsets
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the Indian heritage of the Company and the synergies of its global alignment with Unilever. The new logo symbolizes the Company’s mission of ‘Adding Vitality to Life’. Hindustan Lever’s broad product portfolio spans soap‚ detergents‚ personal products and food. Soap‚ detergents and scourers generate roughly 46% of revenues‚ while the rest is largely accounted for by personal products (26%)‚ beverages (11%)‚ other products (2%) and exports (10%). Processed foods and ice cream and other products collectively
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Gel filtration chromatography on Sephadex G-50 The crude broth obtained after fermentation was subjected to ammonium sulphate precipitation at 70% (w/v). The pellet so obtained was resuspended in cold saline (2 ml) and dialysed. The dialysed enzyme was loaded onto a column of Sephadex G-50 (120 cm × 1.0 cm) equilibrated with 10 mM Tris-HCl buffer‚ pH 8. The column was eluted at a flow rate of 1 ml / 6 min. The elution profile of gel filtration chromatography is shown in the (Fig: 1). The fractions
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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Headquartered at Cincinnati in Ohio‚ United States‚ Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world. 2. NESTLÉ: Nestle is a Swiss multinational engaged in the production of different
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Category | Home Care brands- detergents | Sector | FMCG | Tagline/ Slogan | ‘Sabki Pasand Nirma‚ Washing Powder Nirma’ | USP | Product with low price without compromising on quality | STP | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment)4
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Limited operates as a subsidiary of Unilever Overseas Holdings Limited. KEY TO SUCCESS: To build customer value‚ satisfaction and hardcore loyalty with the brand. Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good‚ but healthy activities involving dirt are essential to development. It ’s how kids learn express their creativity and it bolsters their immune systems.
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