KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. A major portion of the
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Toothpaste 82.2 44.9 55.6 Detergents Formulation Synthetic Detergents are formulations comprising surfactants like alkyl benzene sulphonate‚ fatty acid soaps‚ fatty alcohol‚ ester and similar compounds‚ bleaching‚ optical brighteners‚ phosphates and anti-redeposition agents‚ fabric softeners and certain other chemicals to improve the detergent action. Classification Classified either based on the charge on the organic part of the detergent (like anionic‚ cationic or non-ionic)
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Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G Home Products Limited deals in Fabric Care segment and Hair Care segment. It has in its kitty global brands such as Ariel and Tide in the Fabric Care segment‚ and Head & Shoulders‚ Pantene‚ and Rejoice in the Hair Care segment. Procter & Gamble’s relationship with India started in 1951 when Vicks Product Inc. India‚ a branch of Vicks Product Inc. USA entered
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1. Introduction ? What Product Life Cycle is about The Product Life Cycle (PLC) is a theoretical concept‚ which put forward that any product idea will go through different stages from beginning to the end. PLC is typically divided into 4 stages and could be illustrated by a bell-shaped curve (see figure 1). The stages are‚ namely: · Introduction · Growth · Maturity · Decline Total sales of the product vary in each of the 4 stages. They move from zero in the introduction stage to high at maturity
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Innovation Strategy Innovation Strategy Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble‚ 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities
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brand of feminine hygiene products‚ including maxi pads‚ pantiliners (sometimes called Alldays)‚ and feminine wipes‚ produced by Procter & Gamble.--See also Brand homepage; related trademarks: Ultra Thins; Flexi-Wing; Maxis; Alldays; CleanWeave. • Ariel is a brand of washing powder/liquid‚ available in numerous forms and scents. • Actonel A brand of Osteoporosis drug Risedronate. • Bounty is a brand of paper towel sold in the United States‚ Canada. P&G sold the brand in the British Isles. •
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If you live in Mumbai‚ sign up for the Wiki Loves Monuments photowalk on 22 September! If you live elsewhere‚ you can directly participate in the competition (see more). ------------------------------------------------- Procter & Gamble From Wikipedia‚ the free encyclopedia Procter & Gamble | | Type | Public | Traded as | NYSE: PG Dow Jones Industrial Averagecomponent S&P 500 component | Industry | Consumer goods | Founded | 1837 | Founder(s) | William Procter James Gamble |
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the consumer behavior is different in both the regions. Northeast Region: The importance for cleanliness and to make clothes smell good has lead to growing penetration of the detergent powder portrays a cultural influence on the consumers buying behavior. The various reasons that the consumers mentioned for using detergent powder is described in Exhibit1. Attribute Importance‚ Brand Positioning‚ And Consumer Expectations in the North East Exhibit 1 Source: - Unilever Research Cleanliness which
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P&G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G story provides a great example of how smart marketers use segmentation‚ targeting‚ and positioning. PROCTER & GAMBLE Procter & Gamble (P&G) sells seven brands of laundry detergent in the United States (Tide‚ Cheer‚ Bold‚ Gain‚ Era‚ Dreft‚ Febreze‚ and Ivory Snow). It also sells six brands of hand soap (Ivory‚ Safeguard
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CLOTH WASHING SERVICES [pic] Clean Freak- your smartness‚ our Pride The word “laundry” means the removal of stains‚ washing and finishing (ironing and finishing) storage of all types of clothes and articles Reasons for laundering clothes 1. To remove perspiration which if not removed may damage the garment. 2. To remove dirt and grease which may discolour the garment or cause them to smell. 3. Launder clothes for hygienic purposes. Dirty clothes may carry germs which bring about
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