INTRODUCTION: Nowadys‚ indicators have become technologically advanced and can be used for the main purpose of indicating whether something is acidic‚ basic or neutral. This is possible because in solutions of different pH‚ the colour of the inidcator will change simultaneously with pH change. This is made possible by pigments in the indicators. Hand made indicators include universal indicator‚ methyl orange‚ phenolphthalein and many more. Acids and bases are diverse in this world. They are everywhere
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organization produces many leading products and brands such as Persil‚ Schwarzkopf‚ Loctite‚ Pritt‚ Sellotape and Right Guard. It operates in three business areas: Laundry & Home Care‚ Cosmetics/Toiletries and Adhesive Technologies. As shown in Figure 1. (see Appendix)‚ Adhesive Technologies represent 48% of total sales‚ followed by Laundry & Home Care with 29% and Cosmetics/Toiletries at 22%. In 2010‚ Henkel achieved annual sales of €15‚092 million and a net income of €1‚143 million. (Henkel
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Brand development A company has four choices when it comes to developing brands. It can introduce line extensions‚ brand extensions‚ multibrands or new brands. Line extensions Line extensions occur when a company extends existing brand names to new forms‚ colours‚ sizes‚ ingredients or flavours of an existing product category. Thus‚ after generations of keeping true to the original format of KitKat‚ Nestle’s top chocolate bar‚ it successfully extended the two and four finger range to KitKat
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introduced in 1946 as the world ’s first heavy-duty detergent‚ and it outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer. Procter and Gamble ’s Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker‚ 1998). Since its launching in 1946‚ the world ’s first synthetic detergent established its market supremacy. With its
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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substances that cleanse and disinfect clothing and fabric from germs that have the potential of harming the human race. They name it detergents‚ together with different soaps and surfactants. As a vital factor for the cleansing of fabric in clothing‚ the researchers have searched for substituent materials that may in turn provide the cleaning action given by the modern detergent. While loitering around the community a member of the team saw egg shells hanging from orchid vessels. In turn‚ the researchers
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Develop hypotheses on the ability of oil‚ vinegar‚ and laundry detergent to contaminate groundwater. a. Oil hypothesis = b. Vinegar hypothesis = c. Laundry detergent hypothesis = 2. Based on the results of your experiment‚ would you reject or accept each hypothesis that you produced in question 1? Explain how you determined this. a. Oil hypothesis accept/reject = b. Vinegar hypothesis accept/reject = c. Laundry detergent hypothesis accept/reject = 3. What affects did each
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Industry Overview The US soap and detergent manufacturing industry includes about 650 companies with combined annual revenue of more than $30 billion. Major companies in the consumer sector include divisions of Procter & Gamble (P&G); Colgate-Palmolive; and Dial. Major companies in the commercial sector include divisions of Ecolab and US Chemical. The industry is highly concentrated: the top 50 companies generate about 90 percent of revenue. Competitive Landscape Population growth‚ particularly
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Develop hypotheses on the ability of oil‚ vinegar‚ and laundry detergent to contaminate groundwater. a. Oil hypothesis = The oil will float to the top of the water and not contaminate the groundwater. b. Vinegar hypothesis = The vinegar will mix with the groundwater therefore contaminating it c. Laundry detergent hypothesis =The laundry detergent will mix with groundwater and change the look of the water. 2. Based on the results of your experiment
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looking for (Christ‚ 2008). The reason Tide’s new promotion strategy is allowing P&G to gain a competitive advantage is‚ because they have changed it from a mundane stain-fighting message to advertising the relationship between a woman and her laundry. Their new promotion strategy is to reestablish bond between customers and their
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