SYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ………………………………………………………………
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References: Berner‚ Robert. (1 May 2006). “Detergent Can Be So Much More.” Business Week. Iss. Web Marketing Today 1995-2012
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Group Activity One Undertake an environmental scan (macro‚ market and industry) and research on current trends that are likely to be strategic drivers for your chosen idea. Based on these trends‚ justify why your idea has market potential which will become the basis for the rest of your tasks. Diet Pill For Men http://www.menshealth.com/weight-loss/weight-loss-best-diet-pills/page/2 * Diet pill * Demographics: Aimed at adult men (21-upwards)‚ working class‚ white-collar jobs where
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used to be the overall cost leadership strategy. Prices Prices inside the store are cheaper on an overall basis when compared to the local market less than one quarter of a mile away. Products that are used frequently‚ such as toilet paper‚ laundry detergent‚ bread and milk are usually a dollar cheaper and sometimes cheaper than that. Dollar General Store’s no frill displays and small inventory allow the store to provide these cheaper prices because management is able to keep the organizations overhead
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ANALYSIS (Biozet Attack Laundry Powder) The Kao Corporation is originated by Mr. Tomiro Nagase and founded in June 1887. High quality toiletry soap becomes first manufactured goods that are launched. This corporation started to develop and expand their business to other field of business such as the beauty care business wherein the company recommend prestige cosmetics‚ and premium skin care and hair care products‚ and the fabric and home care business‚ which contain laundry detergents and household cleaners
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only 6% of the market in the Northeast‚ as opposed to the much higher frequencies of other detergent brands. Therefore‚ it seems Unilever needs to do something different with it if it wants to reach out to low-income families‚ which is why I advocate adding distinct Minerva-like qualities. Unilever could establish a positioning statement such as “For price conscious buyers‚ Juno offers the perfect detergent option because its affordability doesn’t compromise its effectiveness.” In order to create
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Market Entry Timing Strategy Empirical study (Robinson and Fornell‚ 1985) shows that first mover 20%‚ early followers 17%‚ and late entrants 13% market share. Robinson (1988) believes that the order of entry alone explain 8.9% of the variation in market shares. It has been shown that the longer the elapsed time between entry of the first mover and that of later entrants‚ the more opportunities becomes available to the first mover to achieve cost and differentiation advantages. A longer response
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Contact: Dave Loveday Water Quality Association International Headquarters & Laboratory 4151 Naperville Road‚ Lisle‚ Illinois 60532-3696 USA Email: media@wqa.org Telephone: 630 505 0160 Fax: 630 505 9637 WQA AQUATECH USA Press Release For Immediate Release— February 1‚ 2010 Results of softener benefits study to be discussed at WQA Aquatech USA Participants will learn how to use information in product marketings. Lisle‚ Illinois USA —___ Results of the Battelle Institute Study on the benefits of
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work and dedication it takes to be a personal support worker. I will be expected to look after others that can no longer do many things them selves. There for it will be my responsibility to do it for them such as cleaning their house‚ doing the laundry‚ cooking‚ running errands for example taking them to appointments and out shopping. My responsibilities may also include dressing‚ feeding overall personal hygiene which includes bathing and cleaning up bodily fluids. I know it can be demanding at
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the Iron Age and the Bronze Age‚ according to the level of chemical endeavor of that time. The content in this report will comment on the various implications of science on society and the environment‚ such as the use of CFCs‚ the use of soaps and detergents‚ shrinking world resources‚ eutrophication‚ heavy metal pollution and poisoning‚ and the role of chemists. The information in this report was obtained from a wide variety of resources‚ as in the bibliography‚ which have each been assessed for their
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