While two kids playing happily‚ the woman expresses a worry about the clothes getting dirty. Suddenly‚ the washing machine rings and the women hastily puts down her staff and rans to pick up the clothes. Then the Tide laundry detergent jumps out to cut the scenery. The commercial creates a traditional image of a mother — taking care of the children‚ being busy with housework‚ and cannot relax for a minute. In women’s women‚ Craig also creates a similar image of woman in her
Premium Gender Coca-Cola Television advertisement
Return 2 1.0 Executive Summary Laura’s Laundromat is a startup laundromat that will target a customer base of low to middle income renters or owners. Laura’s Laundromat will differ from the conventional “coin-op” laundry by implementing the newest technologies available in the laundry industry. The most notable of these technologies is the ability to eliminate the coin from the “coin-op” business. Laura’s Laundromat will be implementing the smart card technology that allows customers to purchase
Premium Vending machine Smart card Customer
principles for environmental cleaning a) cleaning materials as defined in our company’s procedure( Policy No 412‚ Policy No 413 and Policy No 414) will be as follows: • Detergent-any proprietary detergent for washing/wiping surfaces and items; • Phenolic + detergent-e.g. Stericol-for bacterial infections; • Hypochlorite+detergent- for incidents of viral infection; • Cream clenser- any proprietary cream/liquid bath cleanser(not scourers); • De-scaling agent- for cleaning shower heads; • Disinfectant-e
Premium Hygiene Cleanliness Health care
are referring to products carrying the same brand name that fit within the same product category and offer similar solutions to customers’ needs. Procter & Gamble‚ one of the largest consumer products companies in the world‚ markets Tide laundry detergent in several different packaging sizes (e.g.‚ 50oz.‚ 100oz.‚ 200oz.)‚ in different forms (e.g.‚ powder‚ liquid) and with different added features (e.g.‚ softener‚ bleach). Tide’s product line consists of over 100 different versions of the product
Premium Product management Marketing Brand management
By 1949‚ its popularity with consumers makes it the leading laundry product in the country. 1-In 1961‚ P&G test-markets its first disposable baby diaper Pampers®. -in 2001‚ Proctor & Gamble creates Connect + Develop to completely leverage internal & external innovation assets. The above inventions are just a sample
Premium Procter & Gamble Invention Management
A ladle is a type of serving spoon used for soup‚ stew‚ or other foods.[1] Although designs vary‚ a typical ladle has a long handle terminating in a deep bowl‚ frequently with the bowl oriented at an angle to the handle to facilitate lifting liquid out of a pot or other vessel and conveying it to a bowl. Some ladles involve a point on the side of the basin to allow for finer stream when pouring the liquid; however‚ this can create difficulty for left handed users‚ as it is easier to pour towards
Premium Laundry
Contents 1. Background 1 2. External Analysis 1 2.1 PESTN Analysis 1 2.1.1 Political 1 2.1.2 Economic 1 2.1.3 Social 1 2.1.4 Technological 1 2.1.5 Natural 2 2.2 Industry Analysis 2 3. Internal Analysis 3 3.1 Current Customer Analysis 4 3.2 RBS’s goals 4 3.3 Current Positioning 4 3.4 Financials 4 3.5 4Ps 4 4. SWOT 6 5. Key Success Factors 7 6. Core Problem 7 7. Objectives 7 8. Solutions 7 9. Criteria Evaluation 8 10. Recommendation & Justification 8 11
Premium Strategic management Management Marketing
Market Challenger Strategies: A) Frontal Attack: In a frontal attack‚ the attacker matches its opponent’s price‚ advertising‚ price and distribution. The principle of force says that the side with greater resources wins. Examples: * Pepsi Vs Coke * Blackberry Vs Apple [ Blackberry’s frontal attack on Apple with the help of this commercial http://www.youtube.com/watch?v=bVO8o_PKvVg ] * HUL Vs P&G ( Rin Vs Tide ) [ HUL’s frontal attack on P&G by reducing its price and
Premium Pepsi Coca-Cola Attack!
chemical. When finished with this experiment rinse the pipet well and return it to the Auxiliary Bag for use in future experiments. Name the items tested and record their results. Household Chemicals|Well No.|Observations of the Reaction| Tide Detergent|G12 |Light greenish - neutral| Glass Plus (generic Windex)|E12 |Blue –
Premium Sodium hydroxide Acid PH indicator
Global marketing Global marketing is a firm’s ability to market to almost all countries on the planet. With extensive reach‚ the need for a firm’s product or services is established. The global firm retains the capability‚ reach‚ knowledge‚ staff‚ skills‚ insights‚ and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products‚ and localizes that product as required to maintain an optimal balance
Premium Marketing Brand Brand management