ÍNDICE 1. INTRODUCCIÓN 5 1.1 Historia 5 1.1 Las marcas 8 1.3 La empresa 8 2. ANÁLISIS DEL PROBLEMA (Retrospectiva) 9 2.1 Historia de Downy 9 3. ANÁLISIS DE LA SITUACIÓN ACTUAL (Perspectiva) 10 3.1 Producto 10 3.2 Precio 12 3.3 Plaza 12 3.4 Promoción 13 3.1 Análisis del Mercado 16 3.1.1 Segmentos 17 3.1.2 Tamaño del mercado 23 3.2 Análisis de la Competencia 24 3.2.1 Suavitel 24 3.2.2 Ensueño 25 3.2.3 1 2 3 25
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Conquest of Mexico In 1519 Hernán Cortés led a couple hundred other Spaniards inland to the impressive Empire of the Mexica ruled by the Great Montezuma. Many historians today tell how quickly and almost effortlessly these Spaniards conquered the Empire. They paint an image of ignorant‚ helpless Indians practically giving up their land out of fear of this group because certainly the Spaniards must be gods since they have powerful weapons and strange animals. We know neither Cortés nor any
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NAFTA’S effect on Mexico The North American Free Trade Agreement‚ often referred to as NAFTA‚ is an agreement between the U.S.‚ Canada and Mexico. The purpose of NAFTA is to reduce and eventually erase trade barriers‚ which would make it easier for the three countries to import and export goods and services more freely between each other. NAFTA had started as an agreement between the United States and Canada‚ and then in 1992‚ Mexico joined the venture. The union of these countries was logical
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population in Mexico City There are parts of the world that have an alarming overpopulation rate‚ one of these locations is Mexico city which is located in the Federal District‚ Capital of the Country of Mexico. Mexico City’s enormous population continues to rapidly increase every day. With approximately 20 million residents; up from 9 million only 20 years ago‚ Mexico City is considered the most populous urban center on earth. There are many people in the country of Mexico who move to
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Globalization and its Effect on Mexico Mexico has the size and assets which could contribute to wealth and prosperity within their borders. The nation has the second longest border with the United States‚ significant oil resources‚ and the 11th largest population in the world. Mexico underwent all the necessary free market changes to help support globalization despite initial resistance‚ but they are yet to complete the interior microeconomic makeover they drastically need. Mexico has many things working
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Mexico went through a very significant transition in areas such as politics‚ economy and society‚ during and partially due to the Columbian Exchange. From 8000 BCE to 1900s CE‚ this country transformed from an ancient civilization that seemed complex and advanced‚ to a colonial period‚ and ended up at the republic that we know today. Through this‚ political instability remained a common theme. In the very beginning of Mexican civilization‚ beginning around 8000 BCE‚ groups such as the Olmecs‚
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Baja California‚ Mexico Baja California is one of the 31 states in Mexico. It is both the northernmost and westernmost state of Mexico. But before becoming a state in 1953‚ the area was known as the North Territory of Baja California. It has an area of 70‚113 km2 (27‚071 sq mi)‚ or 3.57% of the land mass of Mexico and comprises the northern half of the Baja California peninsula. The state is bordered on the west by the Pacific Ocean‚ on the east by Sonora‚ the U.S. State of Arizona‚ and the Gulf
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Mexican Modern War There are seven drug cartels in Mexico (CRS 1). The most important cartels are Sinaloa and Juarez. The Sinaloa cartel operates in the states of Nayarit‚ Sinaloa and Mexico State (Reforma 1). The Juarez cartel operates in Sinaloa‚ Nuevo León‚ Chihuahua‚ Jalisco‚ Morelos; and Quintana Roo. Mexican cartels employ individuals and groups of enforcers‚ known as sicarios. Statistics show that more than twenty people are killed daily in Ciudad Juarez‚ Chihuahua in crimes related
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I. Country’s Background Mexico has a total area of 1‚964‚375 square meters. 5‚127 square meters of which are islands and the rest is the continental area. It is located near the United States‚ Guatemala and Belize. The north of Mexico resembles a desert‚ while the southern part is a mountainous forest. It is regarded as one of the most bio-diverse nations. Its capital city is the metropolitan city of Mexico. Mexico City is the second-largest urban agglomeration in the Western hemisphere. It has
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Foods of Mexico: Salsa When I hear the word Mexico‚ images of mouthwatering enchiladas and quesadillas come to mind. And of course‚ salsa. Salsa may not seem very unique‚ but its history stretches back to the time that the Aztecs ruled Mexico (Dumois). The Aztecs used salsas and guacamoles to transform “something as tasteless as white chicken breast into a real delicacy‚ worthy enough to be served on the most sophisticated and elegant table” (Dumois). Salsa is made from ingredients that are already
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