"Arjun Appadurai" Essays and Research Papers

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    Marketing Branding Magazine

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    October 2012‚ Vol. I‚ Issue 3 This festive season... Be Social !! CONTENTS Title THE RISE OF SOCIAL MEDIA MARKETING MARKETING IS DEAD CUSTOMER LOYALTY PROGRAMS A NICHE UNEXPLORED-ALCOHOLIC RTDS AMBIENT MARKETING SOCIAL MEDIA MARKETING TÊTE-À-TÊTE GENESIS OF AN AD-FREE BRAND EMOTIONAL MARKETING H&M’S SUCCESS PLAN ONLINE MARKETING-A PANDORA’S BOX CULT BRANDS CORPORATE BRANDING Page No 1 3 6 9 13 15 17 18 20 22 24 27 29 And we Go Social!! The changing seasons have brought with themselves

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    Carbon Credit

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    Sheetal‚ 2008‚ “Carbon Trading : Opportunity for Indian Companies”‚ GNA-IMT‚ Vol. 3‚ No. 1‚ pp. 108-115. • Capoor ‚Karan and Ambrosi‚ Philippe‚ 2007‚ “State and Trends of the Carbon Market 2007”‚ World Bank Carbon Finance Business’s‚ pp12-48. • Mr. Arjun‚ 2008‚ “CARBON CREDITS - Project Financing in India”‚ VISRISTI‚ Vol.10‚ No.2‚ pp. 35-38.

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    Writ and Res Judicata

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    “AN ANALYTICAL STUDY OF WRIT JURIDICTION AND DOCTRINE OF RES JUDICATA” I INTRODUCTION A “writ” is written court order which commands someone to do something or to refrain from doing something. This term originated in English common law where it was first used to describe a written command from the King. As such‚ a writ carried great weight and authority. Indian Constitution incorporated the term “writ” into its legal system as well. The origin of writs in India goes back to the

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    Emerging

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    I. Introduction Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The economies of China and India are considered to be the largest. According to the Economist many people find the term outdated‚ but no new term has yet to gain much traction. Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion. The seven largest emerging and developing economies by either nominal GDP or GDP (PPP)

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    Indian Steel Industry

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    TOWN LEVEL BACKGROUND NOTE (DRAFT) ON JALNA Submitted to Urban India Reforms Facility TATA INSTITUTE of SOCIAL SCIENCES By Resources and Livelihoods Group‚ PRAYAS‚ Pune 1 Acknowledgements Preparation of this report would not have been possible without the cooperation and support extended by the Jalna Municipal council’s officers and councilors for the support they extended in the form of sharing data as well as exchanging views ‚ and also the experts from different fields

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    Sharholy a‚ Kafeel Ahmad a a‚* ‚ Gauhar Mahmood a‚ R.C. Trivedi b Department of Civil Engineering‚ Jamia Millia Islamia (Central University)‚ Jamia Nagar‚ New Delhi-110025‚ India b Central Pollution Control Board‚ Paryavaran Bhawan‚ East Arjun Nagar‚ New Delhi-110092‚ India Accepted 12 February 2007 Available online 12 April 2007 Abstract Municipal solid waste management (MSWM) is one of the major environmental problems of Indian cities. Improper management of municipal solid waste (MSW)

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    Mis of Hul

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    Profile: The HCL Enterprise is an electronics‚ computing and information technology company. Based in Noida‚ India‚ the company comprises two publicly listed companies‚ HCL Technologies and HCL Infosystems. HCL was founded in 1976 by Shiv Nadar‚ Arjun Malhotra‚ Subhash Arora‚ Ajai Chowdhry‚ DS Puri‚ & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. On termination of the

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    Student

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    "Gray Markets: Causes and Cures‚" Harvard Business Review‚ July-August‚ 75-82. Chang‚ Tung-Zong (1993)‚ "Parallel Importation in Taiwan: A View from an Emerged Country and a Comparative Study‚" International Marketing Review‚ 10 (6)‚ 30-41. Chaudhuri‚ Arjun and Morris B. Holbrook (2001)‚ "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty‚" Journal of Marketing‚ 65 (April)‚ 81-93. Christopher‚ Martin and Helen Peck (1997)‚ "Managing Logistics in Fashion

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    INTRODUTION: There are various investment avenues prevail in the world which gives the opportunity to create better portfolio that suitable for investment objectives. In the investment world‚ generally people are different in the abilities to take the risk. The investment in stocks bears a higher amount of risk which is main reason for formation of mutual funds and also the mutual funds are gives a professionally managed portfolio to the investor. This project has the objective to

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    project

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    INTRODUCTION The Project assigned to me was “A STUDY ON CUSTOMER SATISFACTIOIN REGARDING AFTER SALES SERVICES OF MAHINDRA&MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTRE‚ IN BELGAUM DIST”. This study will help me to find and customer satisfaction level of the customer for authorized M&M service station in Belgaum dist‚ To know the reason for decline of customers at service station‚ To know the perception of customers regarding the charges or rates offered by the service station and To know

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