Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer
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In the article‚ “UC Cooperative Extension helps Californians use water wisely‚” written by Robin Meadows‚ the author writes about the drought in California and the ways farmers are conserving water. The author explains that farmers were trained to water their crops in a smart way. Furthermore‚ he identifies that the problem in garden watering deals with outmoded systems that do not turn off in the rain. In continuance‚ the author describes the way few farmers are implementing new techniques on their
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THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension‚ University of Nigeria‚ Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing‚ storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing
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COURSE NO. EXT 501: DEVELOPMENT PERSPECTIVES OF EXTENSION EDUCATION Theory Unit 1: Extension Education - Meaning‚ Distinction between Extension and Education‚ Informal‚ Formal and Non-Formal Education‚ Objectives‚ definitions‚ Levels‚ Principles and Importance . Adult Education and Distance Education I. Extension Education: Meaning The word ‘extension’ is derived from Latin roots ‘ex’ meaning ‘out’ and ‘tensio’ meaning stretching. So‚ extension is that kind of education which is stretched out
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In a vertical jump‚ knee extension occurs almost simultaneously with hip extension. Knee extension is the movement of straightening the leg at the knee joint. The major muscle involved in knee extension is the Quadriceps femoris‚ which is a group of four muscles. These four separate muscles of the Quadriceps femoris are the Vastus lateralis‚ Vastus medialis‚ Vastus intermedius‚ and Rectus femoris. These muscles‚ along with synergists‚ work together to perform knee extension for a vertical jump. Each
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key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position in the
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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