ADMINISTRATION (BBA) Enterprise Development & Business ASSIGNMENT Summary The entrepreneur has long ties with Giorgio Armani. Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973 His evolution in taste and style has led Armani to eliminate the superfluous‚ emphasize the comfortable and stress the elegance of the essential in his clothes. This
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would you segment the market (remember that a segmentation scheme must consist of mutually exclusive categories‚ and that the set of categories must be exhaustive)? A market can be segmented based on demographic (age‚ income‚ generation‚ education)‚ geographic (region‚ city size)‚ psychographic (activities‚ hobbies‚ interests)‚ or behavioristic (brand loyalty‚ price sensitivity) variables. The data from the Arnolds Communication research can be helpful in segmenting the market for the New Beetle case
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and the communications of the past. Firms can’t manage directly the sense behind their brands but they have to manage it through brand identity as perceived by the market. While brand image is a reception concept‚ identity is on the sender’s side. Therefore brand image emerges as the overall perception of a brand identity on the market place as driven by brand personality and positioning. Brand personality and positioning are a result of the interplay between different elements‚ all affecting the
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Armani marketing plan • • • Product:The original Armani Couture product line is the most well respected‚ developed and successful. Over the next three years this line should release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself as the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should remain under his management and direction. The other products Emporio
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Unless a target market is selected and well researched and understood; whatever a company will produce will not be desired by the consumers as it is not perceived satisfactory or meeting the needs of that specific market. Market segmentation will allow the company to: 1. Be able to match each product with the customer need that it satisfies; different products to meet the different needs. 2. Will better enhance profits‚ as with market segmentation‚ company will be able to price / increase price
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Market Analysis UK Aftershave Market Armani Code Aftershave Products It is clear that in 2014 men are more fashion and image conscious evidenced by the UK aftershave market being worth a staggering £350 million. This market is oligopolistic in the fact that it is not solely dominated by merely one company many of the top companies producing aftershave also are well established in the clothing market such as Armani. Below is a marketing analysis for Armani with relation to the aftershave market
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Targeted audience of Bling h2o if it were available in Australia would mainly be single Generation Y females who live in a an urban or suburban area and from higher priced region such as North Shore of Sydney‚ Southern regions of Melbourne due to the fact that people with residency in such suburbs have a soaring average income upwards of $90 000 (Saulwick 2009) and are more likely to forfeit money for a bottle of Bling h2o. The Bureau of Statistics shows that 23% of residents of Sydney’s Mosman
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Market Segmentation of Skin Care Products Introduction The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep‚ billions of dollars is spent on skin care products every year for men and women‚ young and old alike. In this multi-million-dollar industry‚ every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation. As every customer has unique needs and expectations towards
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FASHION RESEARCH‚ MARKETING AND TREND FORECASTING An Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14.12.2012 Word Count: 2219 +/- Abstract‚ Introduction and Conclusion not included Table of Contents Abstract 4 Introduction 5 1. Analysis of the socio-cultural framework 6 Social trends 6 PETA activists 6 Size Zero 7 Cultural evolution 7 Economical evolution 8 2. Analysis of the fashion trends/fads affecting the brand 9 Mood-board 9 Description of major fashion
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Company Introduction‚ Market Segmentation‚ and Product Positioning MKT 500 - Assignment 1 Professor Joel Nwagbaraocha January 28‚ 2013 The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012)‚ marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm
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