ARMANI INTRODUCTION: Giorgio Armani‚ 74‚ is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani‚ today stands as one of the few remaining independent‚ privately-owned companies in its sector‚ with a proven business
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………………………………………………………………19 References ……………………………….………………………………………………………25 Executive Summary The Armani Group has found itself at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded luxury hotel they can take advantage of the “first movers advantage”. The Armani Group has opened up a new branch named: “the Armani Hotels & Resorts”. The decision that they are facing is where to expand into next within the North
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Armani Brand 4. 2) SWOT Emporio Armani Perfume This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oreal: a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oreal: is there a total control of the
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Giorgio Armani famously known as Armani is not a product neither it is denuncites any specific fashion appeal actually it is name of the founder to Georgio Armani fashion wear company whose name is same to company‚ He was born on 11 July 1934 in Italy‚ Originally he was trained in medical after national services in 1957 he worked as window dresser in departmental store La Rinascente‚ after words in from 1961 to 1970 Giorgio Armani worked as designer in famous fashion house Nino Cerruti. In 1974
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Products A Giorgio Armani boutique in Chicago. Giorgio Armani Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear‚ accessories‚ glasses‚ cosmetics‚ and perfumes. It is available only in Giorgio Armani boutiques‚ specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A"‚ forming a circle. Emporio Armani "Emporio" redirects here. For the Greek village of Emporio‚ see Halki (Greece). Emporio Armani store‚ Tokyo. The
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1.0 Introduction: Giorgio Armani Group 2.0 Company History 3.0 Armani Group products 4.0 The founders dilemma 5.0 Brand dilution due to over-stretch 6.0 Managing Brand Structure 7.0 Maintaining financial independence 8.0 Sustaining consistent brand personality 9.0 Strategic business plan of Giorgio Armani 10.0 Competitors 11. Conclusion 12.0 Appendixes 1.0 Introduction: Giorgio Armani Group The Giorgio Armani Group is one of the famous clothing retailer in the world-wide
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ADMINISTRATION (BBA) Enterprise Development & Business ASSIGNMENT Summary The entrepreneur has long ties with Giorgio Armani. Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973 His evolution in taste and style has led Armani to eliminate the superfluous‚ emphasize the comfortable and stress the elegance of the essential in his clothes. This
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4. 2) SWOT Emporio Armani Perfume This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oréal : a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oréal : is there a total control of the
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FASHION RESEARCH‚ MARKETING AND TREND FORECASTING An Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14.12.2012 Word Count: 2219 +/- Abstract‚ Introduction and Conclusion not included Table of Contents Abstract 4 Introduction 5 1. Analysis of the socio-cultural framework 6 Social trends 6 PETA activists 6 Size Zero 7 Cultural evolution 7 Economical evolution 8 2. Analysis of the fashion trends/fads affecting the brand 9 Mood-board 9 Description of major fashion
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CASE STUDY: ARMANI THE ULTIMATE FASHION BAND Timeline Giorgio Armani‚ 74‚ is Chief Executive Officer of the Armani Group and sole shareholder of Giorgio Armani S.p.A. (Armani)‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani S.p.A. is one of the few remaining independent‚ privately-owned companies in its sector
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