Brioni held the fashion show in New York City‚ followed by shows in eight other American cities. That year Brioni opened new shops on both sides of the Atlantic. MAIN COMPETITORS: Men’s wear: • Ferragamo • Ermenegildo Zegna • Hugo Boss • Giorgio Armani • Gianni Versace According to the results of the 2011 Luxury Brand Status Index (LBSI) Brioni is the top men’s luxury fashion brand of the year. Women’s wear: • Hugo boss • Polo Ralph Lauren • Zegna (Agnona) • Hermes • Prada • Louis Vuitton
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In the article "Marketing to the Millennials" Suzy Menkes a fashion editor‚ describes new ways to reach out to the Millennials that are eager to be entertained and informed. She believes that by doing so‚ you have to grab the attention of the audience through social media. When you use social media as a marketing tool it is not only beneficial for the buyer but also for the marketer because it helps the marketer be more connected to the buyer. "Sites such as Instagram‚ Facebook‚ Twitter‚ fashion
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[pic] 1. What was Burberry’s brand equity? A brand is a name or symbol used to identify the source of a product. When developing a new product‚ branding is an important decision. The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer. This concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the consumer. There are three perspectives from which to view brand equity: 1
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I don’t think I liked any of the chapters but of course the one that drew the most attention to me was number 4. Nobody choses to be born in a rich family and trust me nobody choses to be born a poor family. It’s all based on pure luck. It is such a shame that Tammy has such little support from her own family‚ society has created useless labels that we seem to must have‚ in order to live a decent life. Why is Tammy’s son so ashamed of their humble home? Why is he ashamed of how Tammy dresses? Because
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was Samsung C&T of South Korea. Why it’s interesting : The Burj Khalifa is not only an incredible building‚ but it is also an example of international cooperation and proof of the growth of Dubai. It holds residencies‚ corporate suites‚ The Armani Hotel‚ offices and The Sky Lobby (a lobby located on the 123rd floor that features a panoramic view from the worlds tallest building). The cutting edge technology features throughout the building make this one of the hot spots around the world for
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Williams’s character is wowed by ao dai-clad women when he first arrives in Saigon. The 1992 films Indochine and The Lover inspired several international fashion houses to design ao dai collections‚[21] including Prada’s SS08 collection and a Georgio Armani collection. In the Vietnamese film The White Silk Dress (2007)‚ an ao dai is
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worlds leading countries when it comes to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion! Think Italian fashion and the names Armani‚ Versace‚ Prada‚ Gucci‚ Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed
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BURBERRY FASHION HOUSE [pic] EXECUTIVE SUMMARY: This report is on Burberry fashion house which is a leading fashion house in UK. The project discusses the formulation of strategies for the working of the organization. The formulation includes the company’s mission‚ vision‚ the environmental and organizational auditing. The strategic planning is being discussed in detail which consists of the competition‚ planning systems‚ strategic planning issues and the techniques. The selection
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ArmanieXchange print ad‚ where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design‚ ad placement‚ targeted audience‚ mode of address‚ the relationship to popular culture‚ possible consumer responses and etc. The Armani exchange print advertisement uses the magazine as the medium to put out their advertising to the public. The magazine that was used is the Teen Vogue; this magazine is the brainchild of a well-known magazine‚ which is Vogue where it’s famous about
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Religious Impacts on Anglo-Saxon Works of Literature (“Beowulf”) By Armani Wilson In the early days of human society‚ the Anglo-Saxons allowed their religious views to meander its way into and conquer their lives. Their religious perspective greatly impacted many of the plots‚ themes and tones of many stories‚ poems‚ etc. Religious ideals‚ elements and dynamics are demonstrated throughout the epic poem Beowulf‚ translated by Burton Raffel. The epic poem‚ Beowulf shows a tremendous presence
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