635-9525MINISTRY OF COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5
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2007) General Environment: Demographic is the most important factor when marketing. Because benefits draw from customers‚ plans to enter a new market must be customer-based. It is not wise to open an Armani in a agricultural-based town‚ the potential target customers can not have the taste for Armani‚ neither their consumption power. Moreover‚ demographic is not only about income of people in a certain area‚ but also concerned about many more factors such as the size of the population for the number
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The Narrator’s Perception of Cosmopolitanism in Amitav Ghosh’s “The Shadow Lines” “The whole world is a man’s birthplace.” This quote by the Roman poet Publius Papinius Statius shows us the basic idea of cosmopolitanism. The Stanford Encyclopedia of Philosophy defines it as “the idea that all human beings‚ regardless of their political affiliation‚ do (or at least can) belong to a single community‚ and that this community should be cultivated.” In other words‚ cosmopolitanism is the theory that
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Heather H. Evans (H.E.) graduated from Harvard Business School in June‚ 1983. She showed considerable interest in the fashion industry‚ having some background in this area. She was a fashion model from 1975 through 1979 and‚ in the summer of 1982‚ she worked for Jackie Hayman‚ Inc.‚ as an assistant to the President of this young firm that manufactured designer clothing. An additional valuable asset was that she worked as a financial analyst for Morgan Stanley & Co‚ Inc. from 1979 through 1981 dealing
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How men and women do their shopping One of my friends called me asking to pick her up from the store where she was shopping. When I found her inside the store and asked what happened to her‚ she came up with a story. Her husband and she decided to take one car to do the shopping and arrange some other business in the bank. Her husband came up with a plan that he will drop her in the store and drive to the bank while she will be shopping. They decided that he would pick her up when he will be done
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Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
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the objective‚ SMART plan used: Private Sector: Businesses in the private sector are owned by private individuals or groups. The main aims and objectives of a private sector business are to make profit and survive. Examples are: Ford‚ Nokia and Armani. Public Sector: Businesses in the public sector are owned or controlled by the government or regional
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L’ORÉAL Mission: Beauty For All : L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality‚ efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world. Beauty is language ; Beauty is universal ; Beauty is science ; Beauty is a commitment : In effect- L’Oréal‚ offering beauty for all. Group Profile : Eugène Schueller‚ a young French chemist‚ developed a hair dye formula called Auréale
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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any Italian clothing company. Italy relies on its manufacturing exports to provide for its economy‚ and the United States ranks as one of one of its prolific export partners. According to Economy Watch Content (2010)‚ Italy’s famous brands such as Armani‚ Valentino‚ Versace‚ and Prada have created a niche in the global marketplace where there is a huge demand for high quality and superior goods. According to Colander (2010)‚ the United States has run a trade deficit in the last 40 years. If the
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