Branding strategies in football market Football market and economics • Major Football Brands are in Europe • The European football market grew to €15.7 billion in 2008/09 • Top 5 leagues represent over 50% of total (€7.9 billion) Revenue mix in the Top 5 Leagues • • Matchday revenue 23 % Commercial revenue 31 % Broadcasting rights Broadcasting rights are the main source of revenue for the ‘big five’ leagues (3‚7 billion in 2008/2009) Matchday revenue
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Abigail Santy Rachel Content Page Page 1 Introduction Page 2 History of Calvin Klein Page 3 History of CK Underwear Page 4 Information on CK Underwear Page 5-6 Situational Analysis Page 7-9 Competitor’s analysis Page 10-11 Target Market Page 12-13 Analysis of Present Campaign Page 14-15 Strategy Brief Page 16-18 Creative Brief Page 19 Proposed Campaign Page 20 Media Plan Page 21-25 Campaign Ads Page 26 Unique Selling Preposition Page 27 Desired Consumer Response Page 28 Implementation & Evaluation
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A HUNDRED YEAR OLD JOURNEY It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe! Dr.Ramesh Tainwala; President Samsonite Greater Asia‚ which includes Asia‚ Australia‚ Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand. Anusha Dandekar‚ dressed in
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late; I like to be alone‚ I like to be surrounded by people. I like country’s peace‚ I like metropolis noise‚ I like good books and romantic movies‚ I like people. And‚ I like to laugh. I always wanted to be a great fashion designer‚ like Giorgio Armani or like Marc Jacobs. They have influenced millions of womens through their style. I also wanted to be a great psychologist‚ like Sigmund Freud‚ who could read people’s mind. Of course‚ I am nowhere close to these people‚ yet. I am just someone who
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CHAPTER 1 INTRODUCTION 1.0 INTRODUCTION: “In Hong Kong‚ a German businessperson is driving a Lexus; he’s wearing Bruno Magli shoes‚ Irish cashmere socks‚ Calvin Klein underwear‚ and an Armani suit‚ with a Gucci belt. He has a Mont Blanc pen‚ in his Italian shirt. He’s going to meet an American investor at a KFC restaurant‚ for a Coke. After lunch‚ they stop for a Baskins-Robbins (actually a foreign firm) ice cream sundae. --- OK‚ that’s a stretch. When he gets home‚ sitting on an ottoman‚ he
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Brand elements analysis Brand elements analysis The market competition is very fierce so most companies are not only having one brand product; they often need to launch a new brand to develop new markets. Behind every new brand‚ there is not only a motive power from intense market competition but also is the companies’ ambitions of expand territory. New brand will not have too much influence to the companies’ original brand which means company tend to be undertake less risk. Thus it is a good
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Introduction to Louis Vuitton Louis Vuitton‚ one of the oldest fashion houses in the world was established in France in the year 1854. It became famous for its impeccably handcrafted leather bags and trunks which were handcrafted to perfection. The brand opened its first overseas store in London in 1885 and has not looked back since. Since its early stages‚ the brand was inspired by Japanese and Oriental designs which is evident by the trademark design of the LV Monogram canvas. Georges Vuitton;
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altering the appearance without affecting the body’s structure or functions (“Fact Sheet–Cosmetic Testing”). Some of the most commonly known brands test their products on animals. Companies like Johnson & Johnson‚ Avon‚ Kleenex‚ Vaseline‚ Dove‚ Giorgio Armani‚ Maybelline‚ and countless more companies test their products on animals. Scientists conduct skin irritation tests that rub chemicals onto shaved skin or drop the chemicals into rabbit’s eyes without any pain medication (“Fact Sheet- Cosmetic Testing”)
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Lee Alexander McQueen born on March 17‚ 1969 and passed away on February 11‚ 2010 in London‚ United Kingdom. He was known as simply Alexander McQueen to the fashion world. McQueen’s dad was a cab driver and his mother was a schoolteacher who taught Social Science. He was youngest of six children. He knew at a young age of three of his homosexuality and children used to make fun of him for it. He states that‚ “Actually‚ yeah. I would wear my sister’s clothes and people wouldn’t recognise it because
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Case Position Paper B - Coach Inc. - by Henrik Müller 1. External Environment 1.1 General Environment 1.1.1 Economic Environment: As the case is from 2006 the company was probably facing some issues between 2007 and 2010. Luxury goods are usually one of the first market segments to decline in case of an Economic downturn / crisis. However‚ the fact that Coach Inc. is a lot cheaper and therefore have a broader customer base than most of their competitors‚ they are probably facing less financial problems
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