Empresa B2B: L’ORÉAL Situación del Mercado: La evolución del sector de productos de tocador‚ cosmética y perfumería mostró que durante la convertibilidad –tras la apertura comercial de los ’90 favoreció la entrada de empresas multinacionales y generó una alta concentración de las ventas en pocas firmas. Asimismo‚ el crecimiento ininterrumpido de las importaciones durante esos años‚ la reducción y posterior eliminación de los impuestos internos y el proceso de transformación de las vías de comercialización
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TOPIC 1 NATURE OF BUSINESS 1.The Role of Business •Business: An organisation that attempts to satisfy the needs and wants of the community by producing and providing goods and services •To make goods and services‚ businesses make use of inputs and raw materials •Inputs: The resources (labour‚ finance & equipment) that a firm uses to create outputs •The economic and social importance of business: –Profit: The return (after expenses) received for producing products or providing services
Free Economics Economy Tertiary sector of the economy
Fashion industry is one of the most powerful‚ yet misunderstood industries in the world. The way we dress is so important to the people that it creates the unstoppable‚ powerful force behind that complex process of design‚ manufacture and distribution. Fashion industry operates on three levels- haute couture‚ ready-to-wear and mass production. The main difference between them is quality of the product and price‚ but the history of the three segments is also different. We can easily say that couture
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Victoria’s Secret I‚ Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear‚ lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces‚ which department stores offered‚ with colors‚ patterns and style that gave them more allure and sexiness. They combined European elegance
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in 2005‚ French luxury goods companies – 22%‚ Swiss – 19%‚ and US companies – 14%. * Forward/backward integration: Most manufacturers were vertically integrated forward into the operation of retail stores. Unlike other signature lines such as Armani and Versace which manufactured under the supervision of the designer‚ Coach lines were produced by low-cost contract manufacturers. * Consumer characteristics: Although traditional luxury consumers in the US ranked in the top 1% of wage earners
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Fashion by Decade 80 90 00 I n the 1980s‚ rising pop star Madonna proved to be very influential to female fashions. She first emerged on the dance music scene with her “street urchin” look—short skirts over leggings‚ necklaces‚ rubber bracelets‚ fishnet gloves‚ hairbows‚ long layered strings of beads‚ bleached‚ untidy hair with dark roots‚ head bands‚ and lace ribbons. In her Like a Virgin phase‚ millions of young girls around the world emulated her fashion example that included
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*Bowman’s Strategy Clock *Making Sense of Eight Competitive Positions* (*https://www.mindtools.com/community/pages/article/newSTR_93.htm) In many open markets‚ most goods and services can be purchased from any number of companies‚ and customers have a tremendous amount of choice. It’s the job of companies in the market to find their competitive edge and meet customers needs better than the next company. So‚ how‚ given the high degree of competitiveness among companies in a marketplace‚ does one
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multiply due to its small space requirement‚ low investment‚ standardized operational procedures‚ and most importantly‚ the top quality of the food. Now‚ PHO24 noodle restaurant chain belongs to VTI‚ owner of Highlands Coffee‚ Hard Rock Cafe‚ Emporio Armani‚ Swarovski‚ Aldo‚ La Vie En Rose‚ Debenhams‚ Coorslight‚ Orangina… 2. Brand name: PHO has been the most famous dish of Vietnam but it was only known as street food for many decades. Therefore‚ the founders of PHO24 saw this is an excellent
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Kyoto at midnight is an astonishing sight‚ like Paris. The streets are filled with people on their way to and from cultural events. Some are wearing kimono‚ others are in Armani or Yamamoto. Kyoto’s is a very different sensibility from that of fast-paced‚ ultra-modern‚ development-minded" Tokyo. Indeed it was the capital for a thousand years before a cluster of small villages on Tokyo Bay became a city. Kyoto is changing rapidly‚ however. Diane Durston is the author of Old Kyoto and Kyoto: Seven
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SPORTS STARS CAN MAKE MILLIONS OF DOLLARS THROUGH ENDORSEMENTS AND PRIZE MONEY WHILE INDIVIDUALS WORKING IN CERTAIN SERVICE PROFESSIONS LIKE NURSING‚ TEACHING ETC REMAIN RELATIVELY POORLY PAID. THIS IS AN UNACCEPTABLE DISTRIBUTION OF ECONOMIC REWARDS. Although footballers are criticized for making millions of dollars through prize money and endorsements nevertheless their higher incomes then professionals such as teachers or nurses are justified because of the rare talents they posses‚ principal
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