Guest: Paolo Balistrieri‚ LVMH group - Brand value & counterfeit Quoted Brands: Elsa Haertter‚ I viaggi di Grazia‚ Grazia‚ Elsa Schiaparelli‚ Dolce & Gabbana‚ Valentino haute couture‚ Ferrari‚ Gucci‚ Beppe Modenese‚ Emilio Pucci‚ LVMH‚ Giorgio Armani‚ Krizia‚ Armani Privè susanne kreuzer . marco turinetto . silvia festa Concept and all design are property of Direction of the Master Brand & Product Management - 2015. E v e r y u n a u t h o r i z e d c o p y‚ u s e ‚ p u b l i s h i n g a n d d i s t
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discerning women aged around 30-50 to younger (especially Asian and Japanese) girls‚ beginning around the age of 25. Ownership structure: Most of the luxury companies in the industry were Italian or French family-owned‚ single-brand firms (like Gucci‚ Armani‚ Prada‚ Chanel and Hermès). Louis Vuitton‚ which in the 1990s was already owned by the LVMH Group‚ represented one big exception. LVMH was a multinational conglomerate with a wide product portfolio‚ which included‚ aside from leather goods and
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Marketing Plan: Maybelline’s new perfume The University of Sheffield Marketing Management (MTG 2410) Blagoy Savov (BS11124) 21 August 2012 Abstract L’Oreal’s Maybelline‚ a global‚ mass market cosmetic manufacturer‚ has decided to develop and market a new fragrance for women. This report includes research‚ analysis and evaluation of the market environment for female fragrances. Furthermore‚ it outlines a marketing strategy for the new product which describes the marketing mix to be used by Maybelline
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THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment‚ there were many people along the way who have been responsible for guiding us‚ advising us‚ encouraging us and even
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Evolution Secret of the Haute Couture World Introduction In some normal people mind‚ they might not know what the word “Haute Couture” means because they are expensive‚ luxurious and exclusive. Haute Couture is actually strictly defined as “high sewing”‚ haute couture has evolved from the days when it was invented by the Chambre Syndicale de la Confection et de la couture pour Dames et fillettes which means trade-union room of clothes industry and the seam for ladies and young girls in 1868. (Deborah
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Apparel Forecast Trend Report: Spring/Summer 2014 Apparel Forecast Trend Report: Spring/Summer 2014 Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends‚ the variety of assortments offered at retail stores‚ contributions to the majority of clothing purchases‚ and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however‚ the fashion
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A network and flow explanation to Zara’ success Angel Díaz and Luis Solís Instituto de Empresa‚ Maria de Molina 12‚ 5°‚ Madrid 28006‚ Spain E-mails: angel.diaz@ie.edu; luis.solis@ie.edu Abstract Zara is a Spanish fashion manufacturer and retailer that has known swift success. Spaniards have become used to visiting Zara frequently‚ as there is always a new product. Zara launches 100 different collections every year‚ with over 11000 models‚ none lasting more than five weeks in production and with
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U.S citizen Edgar Jimenez ‚14 year old boy‚ got recruited into the most violent cartel and confess of beheading his victims .Drug cartel leaders are among the most feared people in the world. Drug cartels started by recruiting family members to keep the business going‚ but now as cartels have expanded in the United States they will recruit anyone in order to make their cartel even stronger. Usually‚ the cartels would recruit people with experience in the drug world‚ but recently they have been
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Analysis on Burberry’s Competitive Position‚ Resources and Competences Introduction In the luxury fashion industry‚ Burberry has been developing when since it is created in 1856 in Britain. Main business that Burberry has is luxury goods manufacture‚ retailing and wholesales. So far the retailing stores that Burberry established in the world are more than 500 (Bruce & Kratz‚ 2007). The products of Burberry are welcomed for its high quality‚ excellent design and good service. The development of
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Introduction Globalization As defined by “Global Business Today”‚ globalization refers to the shift toward a more integrated and interdependent world economy. For companies today‚ that means a larger scope‚ and many more opportunities‚ but also more threats. In the following paper I will discuss the strengths‚ weaknesses‚ opportunities and threats of one of the world’s largest cosmetics company‚ L’Oreal Paris‚ in its country of origin as well as in the new emerging markets it seeks to expand
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