Arvind Lifestyle Brands Ltd. Brand: Strategy to enhance the loyalty of the Arrow Aristocracy Program members SIP Report submitted in partial fulfilment of the requirements for the PGDM programme By Sreechand Nambiar Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha Institute of Management Technology‚ Nagpur 2010-2012 Table of Contents 1. Acknowledgement................................................................................
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competitive. The industry comprised a few large players and a number of smaller firms. Besides several major competitors in the market such as North Face‚ Burton‚ Karbon‚ Spyder Active Sports‚ and Sport Obermeyer‚ highend designers like Prada and Giorgio Armani had recently entered the technical skiwear market. Occasionally‚ a company was able to gain share in that competitive market by developing and marketing new fabrics and using innovative patterns in a given year; typically‚ however‚ competitors were
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Channels of Distribution‚ Logistics‚ and Wholesaling The Importance of Distribution: Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers‚ agents‚ brokers‚ or retailers who help
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Chapter 1 An Overview of Textile Industry 1.1 Historical Perspective The term ’Textile’ is a Latin word originated from the word ’texere’ which means ’to weave’. Textile refers to a flexible material comprising of a network of natural or artificial fibers‚ known as yarn. Textiles are formed by weaving‚ knitting‚ crocheting‚ knotting and pressing fibers together. History of Textile The history of textile is almost as old as that of human civilization and as time moves
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Brand Leadership‚ pp. 50. Kapferer J.-N. (1997). Strategic brand management: creating and sustaining brand equity long term‚ pp. 100-106. Merceron D.‚ Elbaz A. & Koda H. (2007). Lanvin‚ p. 370. Tungate M. (2008). Fashion brands: Branding style from Armani to Zara‚ pp. 41. Interviews Several interviews conducted at H&M story in Lyon (November 23rd 2010). Internet Biographicon‚ biography of Jeanne Lanvin‚ ‚ consulted on December 17th‚ 2010. Business of Fashion‚ interview with advisor of private trust
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The Impact of Celebrity Endorsement on Impulsive Buying Behavior in the E-Business. Vrije Universiteit van Amsterdam‚ Karen Bies (1927361) Table of Contents Chapter 1 Introduction .................................................................................................................... 3 1.2 Problem Statement ........................................................................................................ 7 1.2.1 Sub-questions ............................................
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Executive summary Coach‚ Inc. is an upscale American leather goods company known for women’s and men’s handbags‚ as well as items such as luggage‚ briefcases‚ wallets and other accessories (belts‚ shoes‚ scarves‚ umbrella…). The firm was founded in 1941‚ in a loft in New York as a partnership called the Gail Manufacturing Company. As of July 2‚ 2011‚ the company operates in over 20 countries with more than 1‚100 retail stores and around 15‚000 employees worldwide. Today‚ Coach Inc. has distribution
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Strategic Principles Individual Project AN ANALYSIS OF THE MOYO CASE STUDY Introduction: Yu (2004‚ p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas operations. Environmental scanning is used by hospitality firms
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The Gap‚ Inc. History Address: 2 Folsom Street San Francisco‚ California 94105 U.S.A. Telephone: (650) 952-4400 Fax: (415) 427-2553 Website: www.gap.com Public Company Incorporated: 1969 as The Gap Stores‚ Inc. Employees: 169‚000 Sales: $14.4 billion (2003) Stock Exchanges: New York Ticker Symbol: GPS NAIC: 448140 Family Clothing Stores Company Perspectives: At Gap‚ Inc. we never stop moving. It takes thousands of passionate‚ dedicated and talented employees around
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The Marketing Plan. 1. Executive summary. 2. SWOT analysis. 3. Objectives and issues. 4. Marketing strategy. 5. Marketing mix - 4 P’s - product‚ price‚ place‚ and promotion. 6. Action programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levi’s targeting of the jeans market with respect to: - product - price - place - promotion 2. Using independent quantitative survey to analyse and compare the validity of Levi’s marketing strategy in respect of market segmentation and promotion
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