Case: EasyJet: Staying Ahead in the Pricing Game Q1: How do easyJet’s marketing objectives and marketing mix strategy affect its pricing decision? EasyJet’s mission statement: to provide our customers with safe‚ good value‚ point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers
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putting the right product in the right place‚ at the right price‚ at the right time. Marketing in simple terms is creating a product that a particular group of people want‚ putting it on sale in some place that the same people visit regularly‚ and pricing it at a level which matches the value they feel they get out of it; and doing it all at a time that consumers want to buy. The strategy emphasises the organisations ability to understand and satisfy customer’s in a position that will be profitable
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Oats has presently a selection of granola bars that have 8g of whole grains that contain no high fructose corn syrup. The granola bars is available in boxes of 8 with 18 bars. The average pricing for the granola bars are £3.63. On observation it can be seen that there is a clear gap between the quality and pricing as compared with branded granola bars and supermarket own brands more specifically organic granola bars. Nature Valley Sweet & Nutty This product contains crunchy nuts and toasted oats
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Philip Kotler and Gary Armstrong Chapter Chapter 99 Pricing Products: Pricing Strategies Copyright 1999 Prentice Hall Price Price -- Quality Quality Strategies Strategies 11-2 11-2 Price Quality Higher Lower Higher Lower Premium Strategy Good-Value Good-Value Strategy Strategy Overcharging Overcharging Strategy Strategy Economy Economy Strategy Strategy Copyright 1999 Prentice Hall New New Product Product Pricing Pricing Strategies Strategies Market Market Skimming Skimming
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Introduction We are the marketers of Ajisen Ramen. After completing the current marketing analysis and identifying the marketing objectives‚ we identified that the target market is upper age group who concern about health and safety. The marketing objectives are winning the honor of one star or above from MICHELIN Guide within 5 years‚ increasing 15% market share among upper age group within 1 Year and differentiating from others through creating healthy Japanese dishes and atmosphere. In order
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Principles of Marketing‚ 14e (Kotler) Chapter 10 Pricing: Understanding and Capturing Customer Value 1) ________ is the amount of money charged for a product or service. A) Value B) A demand C) Price D) A wage E) Salary Answer: C Diff: 1 Page Ref: 290 Skill: Concept Objective: 10-1 2) Price is the only element in the marketing mix that produces ________. A) revenue B) variable costs C) expenses D) outfixed costs E) stability Answer: A Diff: 2 Page Ref: 290 Skill: Concept Objective:
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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MKT202 - INTRODUCTION TO MARKETING GROUP PROJECT ASSIGNMENT TOPIC: MARKETING PLAN Group No. 1 Section-15 Semester: Fall 2012 Submitted to: Mohammad Sakif Amin (Skf) Group Members: Names: T.M. Nafio Nabi Aminul Islam Kaniz Fatema Tanvir Ahmed Manick Mohammad Shuvo ID: 1220582030 1210228030 1220557030 1220602030 1220501030 Date of Submission: 20th December 2012 Page-1 Contents EXECUTIVE SUMMARY .......................................................................
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Ch. 11 – Pricing Strategies * New-Product Pricing Strategies * Product Mix Pricing Strategies * Price Adjustment Strategies * Price Changes * Public Policy and Marketing New- Product Pricing Strategies Market-skimming pricing: Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales. * Product quality and image must support the price * Buyers
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the coming years. After the recent 29% increase in revenue over the past year‚ there are opportunities to take into consideration that will boost this growth for the fourth quarter. This company should join the “industry trend” of distance-based pricing. This will result in higher revenues‚ and will give Airborne Express a more substantial budget to merge with Roadway Package System in order to create a more technologically advanced tracking system. This will not only increase revenues‚ but will
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