GINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels‚ India and their effectiveness’ in order to identify the different pricing method that are
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Decision Criteria Exhibit B – Competitive Analysis Exhibit C – Perceptual Map Exhibit D – SWOT Analysis 15 15 16 16 Financial Exhibits 17 Exhibit E – Marketing Budget Exhibit F – Marketing Share Exhibit G – Current Pricing Structure for On & Off Seasons Exhibit H – Future Pricing Strategy for On & Off Seasons Exhibit I – Current and Projected Occupancy Rates with Room Rentals Exhibit J – Breakeven Analysis in sales/day (2012) Exhibit K – Income Statement 17 17 17 18 18 18 19 Works Cited 19
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Executive Summary Ad-Lider is currently a Brazilian market leader in the provision of garbage bags. However‚ its existing product line is unable to provide the desired long term growth and profit needed by the firm. As such‚ Ad-Lider needs to launch its innovative new line of drawstring equipped trash bags effectively‚ to capitalize on the new product being introduced into the market‚ and revitalize its overall product line‚ which has been largely eclipsed in quality by its rival‚ Dover Roll.
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oligopolistic market structure which has a direct effect on pricing strategy. In this type of market environment‚ organizations increase profits by producing where MC=MR or marginal cost is equal to marginal revenue. McDonald’s and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al‚ 2009)
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consumer. Cost-based pricing: This method of pricing is contingent upon accounting data and keeps the Return On Investment (ROI) in mind when setting prices. Typically‚ cost-based price approaches are cost-plus pricing‚ target return pricing‚ markup pricing or breakeven pricing. Competition-based pricing: This can be simply stated as the prices are being set with keeping in view what price tag the competition are putting up on their products. Customer value-based pricing: In this method of price
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Perspective 1 1. Stick with company tradition by charging only for hardware and give the PESA software tool away for free. As can be seen in Exhibit 2‚ there is a noticeable difference between basic servers running with and without the PESA software. This difference would cater directly to those customers in the file-sharing application and web-server segments of the market. Currently‚ as the Tronn would be competing directly with the rival company’s Zink server‚ which is priced at $1‚700
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Coca-Cola: – 2 Litre bottles too big for Spanish fridges – Pronunciation in China – Kooke Koula • ‘A thirsty mouthful of candle wax’ • Pepsi-Cola: – “Come Alive with Pepsi” in German translated to: • “Come alive out of the Grave … “ • McDonald’s: – The white face of ‘Ronald McDonald’ • A white face is seen as a death mask in Japan For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not
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It also compares a fixed list of goods and services to a base period. The CPI is a major economic indicator for Wal-Mart because it measures inflation. Whether the economy is experiencing inflation or not is crucial for Wal-Mart as it relates to pricing and availability of products. Also‚ being able to compare good and services to a base period is a great way for Wal-Mart to see how their products performed in a certain period. The employment cost index (ECI)‚ is a quarterly economic series detailing
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Suppose an amusement park faces demands from two consumers: P1 = 18 – 2Q1 P2 = 14 – 2Q2 P is the price per consumer/attraction and Q is the number of consumers/attractions purchased. Marginal cost is $2 per consumer/attraction. a. Calculate a block pricing scheme that would approximate 1st-degree price discrimination. Finding quantities associated with P = MC: P1 = 18 – 2Q1 = 2 Q1 = 8 P2 = 14 – 2Q2 = 2 Q2 = 6 We now calculate the willingness-to-pay for each consumer associated with these quantities:
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Question 1 6 out of 6 points Proactive pricing suggests that _____. Answer Selected Answer: a company develops strategies to maintain profitability in anticipation of a changing market Correct Answer: a company develops strategies to maintain profitability in anticipation of a changing market Question 2 6 out of 6 points Which of the following is the simplest price structure? Answer Selected Answer: price per unit Correct Answer: price per unit Question
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