A production concept is the oldest of the concepts in business. Business concerned itself primarily with production‚ manufacturing‚ and efficiency issues. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency‚ low costs‚ and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries
Premium Marketing Product differentiation Psychographic
competitors. Geographic Segmentation • Regions - Commonly people prefer to use roll on time anytime but Nivea roll on can segment the market on the high temperature area cause in the hotter regions people need stay odourless. • Cities - Consumption of roll on is more in the cities as compare to the countryside due to various factors such as income and education level. Nivea should make the product available in every place. Demographic Segmentation • Age – Nivea
Premium Marketing Social class Personal care
Vitamins Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger market into smaller and more homogeneous groups of customers to define their needs and wants more precisely. Characteristics of individuals‚ groups‚ or organizations are the variables used to divide total market into segments. Consumer markets can be segmented based on the following customer characteristics: geographic‚ demographic‚ psychographic‚ and behavioral. Vitamins
Premium Marketing Dietary supplement Target market
MGTOP 491 Professor: Dr‚ Arthurs Date: Individual Case analysis: Under Armour: working to stay on top of its game Overview Under Armour‚ was founded by Kevin Plank‚ in 1996‚ one of the major sports clothing and accessories companies in all over the world. They are a supplier of a wide range of sportswear and casual apparel mainly focusing on high technology sportswear for professional athletes. Depending on the high technological and differentiated product lines‚ Under Armour has dramatic
Premium Marketing Clothing Target market
Market Segmentation This document prepared and presented by Business Resource Software‚ Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual
Premium Marketing Decision making
Dhanushree Mathur (410) Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171) Table of Contents Value Proposition 3 Market Segment 4 Purpose 4 Target Market 5 Geographic Segmentation 5 Demographic Segmentation 5 Psychographic Segmentation 7 Behavioural Segmentation 7 Value Chain 8 Cost Structure & Target Margins 12 Proposed cost structure: 12 Revenue generation models 12 Target market size 13 Breakeven analysis 15 Competitive Strategy 17 Conclusion
Premium Marketing Psychographic Target audience
generations X and Y who have been exposed heavily to the internet weren’t using computers much during the ’compatibility’ days But anyway‚ the ’compatibility’ problem dies when the people who believe in it are not young anymore. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age‚ family size‚ life cycle‚ occupation) Looking into Apple‚ the Demographical market segment is successful because
Premium Marketing
1. Introduction “I don’t know the key to success‚ but the key to failure is trying to please everybody.” (Bill Cosby) The reason is because there are no two people that have exactly same likes and dislikes. Everybody in this world is different. Hence trying to make everyone happy at the same time merely blow the pleaser’s mind off. Taking that quote into consideration‚ it is not only true to an individual but also to every industry. A business cannot aim to sell their products to
Premium Marketing Maslow's hierarchy of needs Customer
Segmenting and Targeting Markets Gucci does not have a specific target market. It aims at the people that are willing to buy their products. Gucci has a successful market segmentation because it follows four basic criterias. They have enough customers to buy their products‚ it is identifiable and measurable‚ their market segmentation member are accessible to marketing efforts and their market segment responds to particular marketing efforts in a way that distinguishes it from Their moves into Jakarta
Premium Marketing
Armstrong (2017)‚ Shayna has four different bases of segmentation that she can utilize. Shayna should use the demographic segment for the teenagers (age) and the UNA students (occupation). She should use the behavioristic segment (purchase occasion) for the sororities‚ and the demographic segment (family-life cycle) for single and married females in the age range of 24-35. In designing a matrix for Shayna‚ I would start by grouping the market segmentations; teenagers‚ UNA students‚ sororities‚ and married
Premium High school University Gender