the financial situations of Nike and one of its lead competitors‚ Under Armour‚ and help decide whether they have investment potential. In terms of Nike’s financials‚ their net profit margin was 10.70% (up 1% from last year)‚ as compared to Under Armour‚ which was only 6.75% (down .21% from previous yea). This means that Nike took home 10.70% of their total revenue‚ which is better that Under Armour’s 6.75%. However‚ Under Armour had a gross profit percentage that was
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BUS 508 assignment which chosen topic of sports apparel‚ comparing between Under Armour’s and Nike’s swimwear for adult case. The raw material will be shown in table 1 and 2 in appendix. All information is provided from their own website of Under Armour and Nike. Why does it have to be website? Website is the market place that millions customers can go shopping at the same time. This way might save cost and time for both customers and company. Customers do not need to drive a car for buying one piece
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Case Analysis 3-2: Armour Garments Company (AGC) I. Central Problem AGC should find ways on how to revitalize the company from its steady slope into worse conditions. The circumstances of AGC tumbling downhill were already stacked against them; they just weren’t aware that their strategy during good market economy would not work well against harsh conditions‚ such as the competition boom and the fall of the undergarment market during the Seventies‚ which occurred simultaneously. Their condition
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Analysis to Identify Resources and Capabilities at Under Armour The resource-based view (RBV) of a firm lies primarily in the application of bundle of valuable interchangeable and intangible or tangible resources at the firm’s disposal. For a firm to transform a short-run competitive advantage into a sustained competitive advantage requires these resources be heterogeneous and immobile. This is perhaps the biggest struggle Under Armour faces – the challenge of maintaining a differentiated product
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Rome. That is the reason armour (upper body) in particular was implemented to save soldiers on the battlefield. The armour had to meet certain standards of construction for it to be useful: Of these standards the first was that armour was to be flexible enough to allow the wearer freedom of movement in battle. Secondly‚ it had to be lightweight it could be worn without wearing down the soldier‚ while still protecting him against an opponents’ weapon: and finally‚ the armour had to be made at low cost
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make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc.‚ 2015). They make clothing for just about every sport including my favorite activities of hunting and fishing. Their clothing is very comfortable and their shoes are comfortable right out of the box. One of the main reasons I like Under Armour so much is how comfortable their clothing is. They have
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ANALYSIS Case: Under Armour—Challenging Nike in Sports Apparel 1. Identify the strengths of the organization. (1) One of the company’s strength is that it has a strong brand. Since changing the company’s name in 2005‚ Under Armour has grown into a solid‚ well-known sports apparel brand. (2) Under Armour has a high net income and high profit to earnings ratio. The company’s rapid growth ensues. (3) Another strength will be that they have a positive response from customers. Under Armour are known as “after-sales”
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Case # 5 under Armour - Challenging Nike In Sports Apparel Industry & Market: Kevin Plank‚ University of Maryland football player founded Under Armour in 1996. It generates new idea in the sports wear industry. Under Armour is the first creator of performance wears in the industry. They spread their market to USA‚ Japan‚ UK and Canada. They have around 6000 stores in USA and 2000 Stores in UK‚ Japan and Canada. External Enviorment The external analysis of the sports apparel will describe the attractiveness
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the current financial data is conducted through various measures. These financial measures include profitability‚ liquidity‚ leverage and activity ratios. The data is retrieved from the financial statements of Under Armour Inc. for the year of 2011. Profitability Ratios Under Armour Profitability Ratios for 2011 (in 000s) Calculations Result Gross profit margin = (1472684 – 759848)/1472684 = 48.40% Operating profit margin = 162767/1472684 = 11.05% Net profit margin = 96919/1472684
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teenage boy‚ I’ve seen it all when it comes to sports apparel. I’ve learned over the years what’s “cool” and “not cool”‚ and I know I’m not just speaking for my brother when I say that Under Armour is one of the coolest. But what makes Under Armour so cool? Why do so many athletes‚ young and old‚ choose Under Armour over the brands they’ve been so loyal to for so many years‚ like Nike and Adidas? Our generation was able to witness the brand grow; it began as a company selling only its tight-fitting
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