Bahçeşehir University‚ Executive MBA “Marketing Management” Harley-Davidson-Creating an Enduring Mystique Course Instructor: Pınar KILIÇ Prepared by: Bayar MOHAMMED Invitation to Make Your Own Analysis & Conclusions: Do you think Beal’s rejuvenation efforts could have been better handled? Support your conclusions. My answer will takes 3 tiers: -Detailing the history of the tough competition between Harley-Davidson Motor Co. & Japanese rivals. -Evaluating the keen & innovative
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Analysis of Alternate Solutions. In the case study‚ “Following Lance Armstrong: Excellence Corrupted”‚ there are several problems that need to be addressed‚ with the primary problem focused on doping‚ (Clayton and Fisher‚ 2013). Lance Armstrong has been subject of several allegations regarding the possible use of Performance Enhancing Drugs (PED)‚ (Clayton and Fisher‚ 2013). According to the case study‚ Armstrong stated that he has successfully passed over 500 tests for illegal doping‚ (Clayton
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Case Study (2) Questions: 1- Should Harley-Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? - Definitely ‚ they should continue to sponsor the posse ride . The experience is not only very beneficial to the Harley-Davidson management‚ but it is an experience that is forever remembered by the members of HOG. The main reason being bringing a good crowd together with a good amount of business by providing dealership business and
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Lance Armstrong and the Livestrong Foundation The Livestrong Foundation‚ once was known as the Lance Armstrong Foundation‚ is a United States nonprofit organization that offers support for people affected by cancer. The foundation‚ based in Austin‚ Texas‚ was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003. After being found guilty of doping‚ Lance Armstrong resigned from the foundation
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Harley-Davidson Motor Company was founded in 1903 by William S. Harley and Davidson brothers and has come to symbolize the all-American attributes of individuality‚ freedom and passion for adventure. Harley-Davidson produced by 1950 uniquely styled motorcycles that inspired an unusually high degree of brand loyalty achieving a 60 percent to 70 percent of US market share. By 1960 Japanese motor companies hit the country with quality motorcycles for cheaper prices because of a hug structure and efficient
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Ethical Dilemma The decision maker for the ethical dilemma for the lance Armstrong case is Chris Carmichael‚ the coach. The decisions are: To always overlook the use of PED or to never always overlook the use of PED. These two choices both have undesirable outcomes. To always overlook the use of PED: This option is undesirable because it the discovery of PED usage will lead to termination from the sport‚ resulting in failed coaching business. Never overlook the use of PED: This option us undesirable
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Building Brand Community on the Harley-Davidson Posse Ride Case Summary Harley Davidson Motor Company is a world famous motorcycle manufacturing company. The Harley Owners Group (H.O.G) is an enthusiast group whose main goal is to enhance the Harley-Davidson lifestyle experience and bring the company closer to its customers. The Posse Ride is one of its key features‚ which presents an opportunity to gain feedback from customers from an intimate environment. The management team at H.O.G has
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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human activity directed at satisfying human needs and wants through an exchange process’ process’ Kotler 1980 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering and exchanging products of value with others’ others’ Kotler 1991 GeoInformation and ICT in Market Research – Marketing Notes WHAT IS MARKETING 5 Ps of Marketing
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
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