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    The Armstrong Production Company is an industry-leading firm in the field of manufacturing synthetic building materials for homes and commercial structures‚ based near St. Louis. Armstrong was fortunate in its initial stages to quickly secure inexpensive funding in the form of developmental loans issued by the State of Illinois‚ and thus was able to break even within three years of its founding in the early 1970s. Able to pour resources into its research and development segment‚ riding on the increasing

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    Analysis of Alternate Solutions. In the case study‚ “Following Lance Armstrong: Excellence Corrupted”‚ there are several problems that need to be addressed‚ with the primary problem focused on doping‚ (Clayton and Fisher‚ 2013). Lance Armstrong has been subject of several allegations regarding the possible use of Performance Enhancing Drugs (PED)‚ (Clayton and Fisher‚ 2013). According to the case study‚ Armstrong stated that he has successfully passed over 500 tests for illegal doping‚ (Clayton

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    In 1874‚ George Armstrong Custer discovered gold in the Black Hills of Dakota where is Sioux’s reservation. Before the gold rich‚ in 1875‚ the U.S. Government made a negotiation with the Sioux for buying the Black Hills; however‚ the offer was refused because the Sioux considered this land as the sacred region. Ignoring the treaty agreements between the Sioux people and the Americans‚ the U.S. Army decided to invade this lands led to the battle of the Little Bighorn in June 1876. To the Sioux tribe

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    Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit

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    Lance Armstrong and the Livestrong Foundation The Livestrong Foundation‚ once was known as the Lance Armstrong Foundation‚ is a United States nonprofit organization that offers support for people affected by cancer. The foundation‚ based in Austin‚ Texas‚ was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003. After being found guilty of doping‚ Lance Armstrong resigned from the foundation

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    KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating

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    Major Tasks of Marketing Management The popular image of the marketer is that he is a professional whose job is to create and maintain demand for something. Unfortunately‚ this is too limited a view of the range of marketing challenges he faces. Depending upon the type of demand‚ the different marketing tasks can be classified into eight types: 1. Negative Demand: |Definition |A state in which all or most of the important segments of the potential market dislike the

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    kotler mm 14e 01 ippt 1

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    1 1 Defining Marketing for the 21st Century What is Marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Copyright © 2011 Pearson Education‚ Inc.  Publishing as Prentice Hall 1-2 What is Marketing Management? Marketing management is the art and science of choosing target markets and getting‚ keeping‚ and growing

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    Kotler MM 14e 06 Ippt GE

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    1 6 Analyzing Consumer Markets Chapter Questions     How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program? How do consumers make purchasing decisions? In what ways do consumers stray from a deliberate rational decision process? Copyright © 2012 Pearson Education 6-2 Consumer Behavior Copyright © 2012 Pearson Education 6-3 What Influences Consumer Behavior? Cultural Factors Social Factors

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    the background displays a fabricated reality. Moreover‚ Armstrong argues the barmaid is a bridge between the two realms that is both male and female‚ not a feminized character who does or doesn’t want to serve the viewer. Armstrong claims like in previous studies of lemons and asparagus‚ Manet used still life to draw a link to commodity and consumerism; ultimately Manet establishes the bar as public space with commodities for sale. Armstrong argues the difference with the mirrors reflection and the

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