African Journal of Biotechnology Vol. 8 (24)‚ pp. 6967-6971‚ 15 December‚ 2009 Available online at http://www.academicjournals.org/AJB ISSN 1684–5315 © 2009 Academic Journals Full Length Research Paper Food safety knowledge and practices of street foodvendors in Atbara City (Naher Elneel State Sudan) M. A. Abdalla‚ S. E. Suliman and A. O. Bakhiet* College of Veterinary Medicine and Animal Production‚ Sudan University of Science and Technology P.O. Box 204‚ Khartoum North‚ Sudan. Accepted
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1. INTRODUCTION i. Brief Description of the Company ii. Company Mission‚ Vision and Goals 2. TARGET MARKET i. Demographics and Psychographics ii. Market Share 3. SITUATIONAL ANALYSIS i. SWOT Analysis ii. PEST Analysis iii. Porter’s Five Forces 4. MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 5. ALTERNATIVE MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 6. BUDGET ALLOCATION 7. REFERENCES 8. APPENDICES BRIEF DESCRIPTION OF THE COMPANY
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1. Is the soft drink industry profitable? If so‚ how much & why? The soft drink industry is very profitable. It is more profitable for the concentrate producers than for the bottlers. Exhibit 3 clearly indicates how much this industry is profitable to the concentrate producer as compared to the bottlers. This industry as a whole generates positive economic profits. The other reason why the soft drink industry is profitable is: * Bottling Network: Coke and Pepsi have agreements with existing
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The Negative Impact of Advertising to Children As citizens in the modern world‚ we are used to being bombarded with over 3‚000 advertisements over the course of our day (American Academy of Pediatrics‚ 2006). Advertisements are so common that we often do not realize we are viewing them. Originally‚ an advertisement was a way to reach the world. In the early days of television‚ the programming had to be entertaining for many demographics‚ because there were only a few channels that targeted a mass
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Non-store retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. • 3. WHO ARE THE CUSTOMERS? Non store retailing is patronized to time conscious consumers and consumers who can't easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience
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Cola wars continue: Coke and Pepsi in 2006 Written by Alyona Kuzmina. Soft drink industry Shares of beverage companies have always been ranked high among other industries. Although‚ when consumer incomes decrease‚ sales of beer and soda don’t drop that much. Additionally‚ it is cheap to produce those and drinks are so popular so companies can sell them for a large price. Actually‚ it is a very unique case‚ that such a product‚ which is in the group of basic commodities‚ is profitable
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Cola Wars Continue: Coke and Pepsi in 2006 CSD Industry Overview Coke and Pepsi‚ the two main players in the duopoly market‚ have benefited from average growth of 3% since 1970 in the CSD market. There are many substitutes to CSD’s such as; milk‚ coffee‚ bottled water‚ beer‚ juices‚ tea‚ wine‚ sports drinks‚ and tap water yet American’s drank more soda than any other beverage. Coke and Pepsi competed fiercely for market share and this competition built brand recognition for both companies. Continuous
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in schools has been commonly known‚ providing many schools with the financial assistance in exchange for disseminating their company’s name and logo freely throughout the school. Due to limited funding by the government for some schools‚ branded vending machines or score boards can provide the schools with much needed funds to develop and maintain programs in schools (“School Budget Cuts”). However‚ many argue that advertising brands in schools can be detrimental to the students. In some cases corporate
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chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh n Ground (which owns 350 Coffee bean and powder retail outlets)‚ Coffee Day Xpress (which owns 251 Coffee Day Kiosk)‚ Coffee Day Take away (which owns 7000 Vending Machines)‚ Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee
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The Detrimental Effects of Soda What is your favorite soda? Coke? Do you know what is in soda? Cutting down on soda can lead to a healthy and better lifestyle. Studies show that soda‚ though it tastes good‚ has many negative effects that outweigh the positive effects. Soda‚ especially diet‚ is detrimental to the health of your body. My cousin ’s teacher did an experiment with coke. She put a tooth in coke and left it for at least a week. The next time they checked the tooth had disintegrated
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