1 Limits‚ Alternatives‚ and Choices McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Introduction • LO1 Economics defined: • Briefly: Economic wants exceed productive capacity. • A social science concerned with making “optimal choices” under conditions of “scarcity”. The Economic Perspective • • LO1 Thinking like an economist Key features (of economic perspective): • Scarcity and choice(next slide) • Rational self-interest(max. satisfaction)
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phone every year‚ some even twice a year. Nokia is still the largest mobile phone company in the world‚ but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This report gives an overview on what is happening on Nokia. It includes the history‚ and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia’s
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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the first plant dedicated to manufacturing of WV was opened. In 1948‚ Porsche produced the first branded sports car and within 2 years produced the Porsche 365 series. THE TURNAROUND Between 1986 and 1993‚ Porsche’s sales had fallen and the company was on the verge of bankruptcy. Focused on building new core competencies in lean manufacturing and synchronized engineering. Decided to extend the product line beyond sports car niche. In 2003‚ Porsche introduced the Cayenne in collaboration
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11 Pure Competition in the Short Run McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Four Market Models • Pure competition • Pure monopoly • Monopolistic competition • Oligopoly Pure Competition Monopolistic Competition Oligopoly Pure Monopoly Market Structure Continuum LO1 Four Market Models Characteristics of the Four Basic Market Models Pure Characteristic Competition Monopolistic Competition Oligopoly Monopoly Number of firms A very large
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Ecommerce 2014 business. technology. society. tenth edition Kenneth C. Laudon Carol Guercio Traver Copyright © 2014 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 5 E-commerce Security and Payment Systems Copyright © 2014 Pearson Education‚ Inc. Publishing as Prentice Hall Class Discussion Cyberwar: MAD 2.0 What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? Why has Google been the target of so many
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Chapter 10 MARKETING RESEARCH AND SALES FORECASTI NG © 2014 Cengage Learning. All Rights Reserved. May not be scanned‚ copied or duplicated‚ or posted to a publicly accessible website‚ in whole or in part. 1 Chapter 10 Marketing Research and Sales Forecasting Objectives 1. Describe the development of the marketing research function and its major activities. 2. Explain the steps in the marketing research process. 3. Distinguish between primary and secondary data‚ and identify the sources
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LOCUS OF CONTROL Where is your Control . . . LOC Locus means Place Control means “You all know” LOC = Where is your control Lets check LOC What is Locus of Control? Locus of Control is considered to be an important aspect of personality within Psychology. The concept was developed originally Julian Rotter in the 1950s (Rotter‚ 1966). Internal External What is Locus of Control? Locus of Control refers to an individual’s perception about the underlying main causes of events in his/her
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Chapter 3 The External Assessment Strategic Management: Concepts & Cases 11th Edition Fred David Ch 3 -1 Key External Forces & the Organization Beyond control of organization! Key External Forces Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Opportunities & Threats Ch 3 -3 Performing External Audit Long-term orientation External Factors Measurable Applicable to competing firms Hierarchical
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STUDY GUIDE ONLY SLIDE1 CLASSICAL CONDITIONING AND FEAR Phobias are a Product of Classical Conditioning Classical Conditioning is Used to Treat phobias (Speaker Notes) Phobias are developed through classical conditioning. Olson & Hergenhahn‚ (2013) define classical conditioning as “An experimental arrangement whereby a stimulus is made to elicit a response that was not previously associated with that stimulus” (p. 418). Just as phobias are developed through classical conditioning‚ it is also
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