THE APPLE OF DISCORD Thetis‚ a sea-nymph‚ and King Peleus were getting married. All the gods and goddesses were invited to the ceremony‚ except Ate‚ goddess of discord. She was not invited because she had a bad temper and often ruined parties. When the gods and goddesses discovered she had come to the ceremony anyways‚ she was kicked out. Upon leaving‚ she left a golden apple on a table‚ with a note reading “to the fairest”. All the goddesses began fighting over it‚ as they all thought they were
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segmentation) v. Targeting strategies vi. Positioning (perceptual map) vii. Promotional and communication strategies viii. Conclusion Introduction: Nike is leading supplier of sportswear‚ athletic shoes and sports equipment in the world. Its main headquartered is in the Portland metropolitan area of Oregon‚ which is near Beaverton of USA. In 2007‚ it had collect about $ 16 billion USD revenue and similarly in 2008‚ it employed about
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7. Sports Clothing INTRODUCTION While this section evaluates the sports clothing market‚ it is impossible not to include sportswear items bought to wear for leisure‚ not just for active participation. The sportswear ranges cover numerous sports and outdoor activities‚ but the main ranges were originally designed for the following sports: •athletics training (tracksuits‚ shell suits‚ shorts‚ warm-up tops)•outdoor sports (jackets‚ fleeces)•football (tracksuits‚ replica kits)•racquet sports
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player in sportswear industry with a 16% growing revenue to $24‚128 million in 2012 fiscal year (ended at 31 May 2012)‚ their fastest growth in 15 years. Not stopping on that phase‚ Nike already made a target to achieve a significant growth next year. Background and Assumptions Nike is a major player in sportswear industry alongside Adidas‚ Reebok‚ Puma‚ etc. In fact‚ some source even stated that Nike is topping any other sportswear company‚ which made them the number one sportswear brand on the
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Case I. COMPETITION HITS SPORTSWEAR GROUP’S PROFIT 1. Explain why the sportswear industry in JJB operates may be considered an example of monopolistic competition. Textile Intelligence Reports in 2007 indicate that the UK sportswear market was estimated to have a value of £3.65 bn (US$6.72 bn) in 2006. The reason behind is that‚ purchase levels are high. Sportswear items are purchased by almost 90% of people under 35 years of age‚ and by 76% of the population as a whole according to the
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is the holding company for the Adidas Group‚ which consists of Reebok sportswear company‚ TalyorMade- Adidas golf company including Ashworth‚ Rockport and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewears and other sports- and clothing related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Establishment Adidas was founded in 1948
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as Herodotus‚ Xenophon and Aristotle also reveal different aspects of Spartan culture. Through the study of architecture it can be seen that Sparta was a very religious society. Structures such as the Amyklaion‚ the Menelaion and the Sanctuary of Artemis Orthia reveal which of the gods were most highly honoured by the Spartans as well as the fact that Spartans also held certain mortals in high esteem. For example the Amyklaion is a shrine dedicated to Apollo and Hykinthos however through the study
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among Hellenic sight-seers and only includes works located around the Mediterranean rim. The Seven Wonders of the Ancient World are: 1. Lighthouse of Alexandria 2. Colossus of Rhodes 3. Mausoleum of Maussollos at Halicarnassus 4. Temple of Artemis at Ephesus 5. Statue of Zeus at Olympia 6. Hanging Gardens of Babylon 7. Great Pyramid of Giza Since ancient times‚ numerous “seven wonders” lists have been created. The content of these lists tends to vary‚ and none is definitive. The seven wonders
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Through the exclusive multi-year agreement‚ the Tommy Hilfiger sportswear‚ jeanswear and childrenswear collections will be made available in the Korean market. The men’s sportswear collection will be first to debut in leading department store concessions and in freestanding stores in fall 2003‚ followed by the womenswear‚ jeanswear‚ and childrenswear collections. "Korean consumers have clearly demonstrated their desire for quality sportswear such as Tommy Hilfiger. We are delighted to be working with
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H&M Project 1 Copenhagen Business Academy AP Degree Programme in Marketing Management 1st semester Guidance teacher: Lorentz Jessen The Date of Hand-in: 16th December‚ 2013 Names and Signatures: Taewook Kang‚ Inna Nielsen‚ Mads Zacho Krarup‚ Phillip Christian Schmølker Hornehøj‚ Azjargal Purevdavaa Contents 1. Introduction
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