Kung INDIVIDUAL REPORT National Branding and Corporate Scandals [pic][pic] [pic] [pic] By George MANG Student Number: 53002615 City University of Hong Kong Year 2012 Table of Contents 1. Introduction…………………………………………………………………… 3 2. China National Brand Building and “Soft Power”………………………..... 4 3. From Manufacturing Factory to Research and Development Centre……... 5 4. China’s Counterfeit Merchandise and Food Scandals……………………… 6 5. China’s Financial Markets Bottleneck………………………………………
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title when compared to his predecessor Lyndon B. Johnson because of the Watergate scandal‚ violation of international law‚ and attempt at wage and price controls. The Watergate Scandal was an act by President Nixon‚ that caused him to become the infamous president he was known as. The Watergate Scandal was a burglary that occurred in June 17‚ 1972 and was organized by none other than President Nixon himself. The scandal caused a great deal of uncertainty in America as no one wanted to believe that the
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to the trading of energy related financial products such as derivatives. Enron looked like a great company that makes a lot of profit however‚ in 2001‚ after the firm’s accounting fraud went public‚ the company filed for bankruptcy. After Enron Scandal‚ in 2002‚ the Sarbanes-Oxley Act was passed to prevent potential financial fraud. This act regulate the accounting standard and especially its transparency‚ as follows. • All companies must have a majority of independent directors. • Independent
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Test 1 (29.10.2014): Case Volkswagen Scandal Unprecedented scandal was provoked by ordinary shares of Volkswagen in Frankfurt stock-exchange. 30.10.2008 German company Volkswagen has become in very short time the biggest company in the world (making the American oil giant Exxon-Mobil second in the list). It happened after 500% growth of VW ordinaries. On Friday October 24 market price of VW ordinary share was EUR 211‚ but at the end of the Tuesday October 28 trading
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Case Study Complete Case: Amgen Whistleblowing Read and write up an executive summary on the case‚ including answers to the following questions. 1. How did Amgen’s unethical behavior contribute to the problems with Medicaid kickbacks? 2. Why does the public consider this scandal to have an unethical dilemma? 3. Explain what is meant by whistleblowing? Include your opinions and identify any gaps between public expectations of ethical standards and universal professional codes of ethical
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the Enron stock price‚ one of the consistent themes of the film is the scandals and the lies behind the company’s success. The film separates each scandal and builds off that scandal to show how Enron was able to manipulate the public into believing its greatness. The name Enron is now synonymous with fraud; the reality is that greedy smart people created the tragedy. The film examines the fraud starting with the Enron Oil trading scandal‚ the tenure of CEO Jeff Skilling‚ the mystery of Enron executive
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quietly sobbed from a bench three rows back. State Supreme Court Justice Michael Obus ordered Kozlowski and Swartz to pay a total of $134 million in restitution; in addition‚ Kozlowski was fined $70 million‚ Swartz $35 million. The sentences end a case that exposed the executives’ extravagant lifestyle after they pilfered some $600 million from the company including a $2 million toga birthday party for Kozlowski’s wife on a Mediterranean island and an $18 million Manhattan apartment with a $6‚000
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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Introduction The Adelphia Communications scandal occurred in March‚ 2002 when three of the original founding family members which included the father John Rigas‚ and two of his sons Michael and Timothy‚ along with two other company executives were arrested for improperly taking assets from the nation’s sixth-largest cable television company. The scam involved one of the biggest financial frauds faced by a publically held company. In the end stakeholders were forced to absorb massive losses as
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Parmalat Accounting Scandal Summary After eluding financial analysts and investors for a long time‚ Parmalat went bankrupt later in December‚ 2003 and many of their board of directors have been arrested since then. Here is a brief summary of the events: In the late 1980’s‚ Parmalat’s financial situation was poor due to investment in side businesses. i.e. TV network‚ Parmatur‚ football teams (Palmeiras‚ Parma‚ etc). Cash siphoning through these companies was estimated to be
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