Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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The Onion’s article “Revolutionary New Insoles Combine Five Forms of Pseudoscience”‚ sound like the script to a typical television commercial. The article talked about shoe insoles that “Establish a correspondence between every point on the human foot‚ with another part of the body‚ enabling their soles to heal their entire bodies as they walk.” They also talked about “scientific-sounding “information supporting their new insoles. I have seen commercials for shoe insoles on television that sound
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Article Review LAW/421 January 21‚ 2014 Tamra Caputo University of Phoenix Material Article Review Format Guide MEMORANDUM UNIVERSITY OF PHOENIX DATE: January 21‚ 2014 TO: RE: Motorola files new suit against Apple ("Motorola Files New Suit Against Apple"‚ 2012). ARTICLE SYNOPSIS In 2010 Motorola had filed a lawsuit against Apple claiming that they had Apple infringed on their patents. Their claim was that several of Apple products used Motorola technology
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Article Review ARTICLE SYNOPSIS The article focused on patents in e-business and intellectual property. Patents are important when running an e-business. This is so because it is on an open market and the competition may be from any location. E-business should be aware that patents might not automatically cover new invention. Before opening an e-business potential owners should research e-business patent laws (Mello‚ 2002). They should be aware of domestic
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An article analysis “The Eternal Coffee Break” The headline of the article is “The Eternal Coffee Break”. The topic of the given article is about the idea that the office of the future may become more like home due to computers and electronic communications. The first paragraph deals with the advice from Frank Becker‚ a professor at Cornell University who studies the pattern of office work. His advice is connected with the idea that companies need to devote more office space to creating places
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article: Alex W. H. Chan.‚ Hoi Yan Cheung.‚ “Cultural Dimensions‚ Ethical Sensitivity‚ and Corporate Governance” (2011). Introduction and brief summary of the paper Corporate Governance has become an essential tool for improving corporate performance and advancing the development of market-oriented democracies. Good governance practice maintain the integrity of business transactions and in so doing strengthen the rule of law and democratic governance. Chan and Cheung’s study determines
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My Article of the Week: The Science of Cosmetics While reading this article‚ I learned so many new things about anti-aging creams and make-up. The bonus is the fact that Olay doesn’t test their products on animals‚ they do it on human skin from biopsies. The equipment to do all the tests and make the creams is very expensive. One machine costs $350‚000.000. They use around 94 ‘gene chips’ with samples of skin to do many different series of tests. In the article they used a lot of fancy words that
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“Mobility march‚” American Shipper‚ Feb. 2012‚ pp. 30. The article issues that technology has been at the center of changes taking place that affect the supply chain. Those two key factors are Smartphones and Apps that have sparked much of this change. It is important to recognize that the technology has important implications for both business to consumer links and business to business links within supply chains. According to the articles‚ smartphones are becoming ever more popular. Smartphones are
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First Article A. Neupert‚ Richard. “The Musical Store As Closre Device in The 400 Blows.” Film Criticism 14.1 (1989): 26-32. Academic Search Complete. Web. 6 Dec. 2012. B. This criticism studies the musical motifs and structures within The 400 Blows. The inclusion or presence of a musical reappearance shows the people watching a closure to the film. It recaps the whole film and ties together the theme and movements that developed over the course of the film. Overture or the approach of music
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