Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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CRITIQUE OF PRIMARY ARTICLE B. Purpose of this study The purpose of this study was to obtain information about the measurement of trace metals (zinc‚ magnesium‚ copper‚ manganese‚ selenium‚ iron‚ nitric oxide) and compare it to the severity of sickling of hemoglobin F. C. How was the research/experiment done? What essential values were measured? There were ninety four people chosen for the study. Fifty- nine of the patients had no episodes 3 months prior to the study. The other thirty-five
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The author of “Be Sure You’re Right‚ Then Go Ahead”: The Davy Crockett Gun Craze is by Sarah Nilsen. The purpose of the article is to give detail of how Davy Crockett became the emblem that was known for guns and coon skin hats. The author does not specifically identify the purpose of the article. The purpose is well stated in the detail given about how the legend became a legend and what part Walt Disney played in it. The war‚ families‚ television shows‚ toy makers‚ and any other company that could
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Jaime Friesen Steve Renton Marketing Principles February 24‚ 2013 Triple Bottom Line The article Sustainability: It Should Be About More Than the Bottom Line on Forbes.com discusses the topic of the triple bottom line. The article discusses the idea that being ecologically friendly can be conducive to a strong financial bottom line‚ as well as a social and environmental one. The main point of the article is that if all organizations followed the principles of the triple bottom line‚ it would lead
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Analyzing Rhetorical Strategies in an Article In a blog posting from 2007‚ Pharinet asserts her beliefs about the pressing modern issue of whether or not everybody should go to college. Due to the controversial nature of this topic‚ many well-executed rhetorical strategies are needed in order for Pharinet to convey her point and convince the reader that her argument is valid. In her article‚ “Is College for Everyone?” Pharinet utilizes many rhetorical strategies such as a calm‚ reasonable tone
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Investigative Article Critique I Through out history there has been work place injuries and fatalities. With the help of the BLS Census of Fatal Occupational Injuries (CFOI) and the Environment‚ Health and Safety Journal new data has surfaced with new findings. The Preliminary 2010 Worker Fatality Counts Holds Steady Compared to Previous Year. This article is comparing the total fatal occupational injuries in the work place in 2009 and 2010. Although the size of the workforce has changed
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Research Article Review Intro to Graduate Research/ Cameron University June 15‚ 2010 Summary of Article This study examined obesity in the school systems and the factors of the trial were food consumption‚ wellness activities‚ and stress management. Sixteen schools were chosen for the study‚ eight control‚ and eight intervention. At the schools only the staff were measured and took part in the study such as teachers‚ administrators‚ teacher aides‚ and others. The study was testing two hypotheses
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Bullying: 1. I read the article‚ “Jury Orders School District to Pay $800‚000 to Bullied Student.” This article was about a boy named Dane Patterson‚ who had been bullied all through middle school and his early high school career. He claims that the school failed to protect him from years of bullying‚ and it finally came to be enough when he was sexually harassed in the locker room. As a result to this‚ the Patterson family filed a lawsuit under Title IX of the Equal Opportunity in Education
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Microeconomics In the online New York Times article “The Problem With Too Many Millionaires” Chrystia Freeland addresses that the group of wealthy individuals are getting richer throughout time. This “the winner takes it all” phenomena that has been occurring over the past few decades‚ may put even more stress on the middle class in the upcoming years. The article states that‚ “the rich are getting richer” as the World Wealth report explains there has been a rise of ten percent over the previous
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Legal Issues in Provider Contracting Chapter 31: ERISA Chapter 32: HIPPA Chapter 33: State Regulation of Managed Care Article Review Complete the Week 6 Article Review. The article can be found by clicking on the link provided (Week 6 Article Review) or by looking in Doc Sharing. Note: The instructions for completing the Article Review assignment are in Doc Sharing. Submit your assignment to the Dropbox located on the silver tab at the top of this page. For
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