the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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in the execution of their eight key CSR initiatives which are inline with millenium development goals suggested by United Nations in 2000. To make certain CSR remains a top priority for the business‚ they have developed strong CSR management structures and systems. Social‚ environmental and ethical issues are also incorporated into the Vodafone risk management processes. CSR-related policies were agreed to at the UK Policy Committee‚ chaired by the CEO. CSR-related issues are also a regular agenda
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Introduction to corporate social responsibility Corporate social responsibility is a figure of business self-regulation incorporated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment
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CSR in ERAMEDIC Company presentation ERAMEDIC is a company operating in the medical devices market in Morocco. It is a subsidiary of COFIMAG owned by ATLAMED Invest and has been operating for more than 34 years. The company serves medical professionals‚ hospitals‚ medical and clinical surgeries‚ pharmaceutical laboratories for research and supervision. CSR in the company 1. International level CSR is highly integrated in the strategy of the company through the dissemination of good professional
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Corporate Social Responsibility (CSR) – UNITED LABORATORIES United Laboratories is the largest pharmaceutical company in the Philippines. Established in 1945‚ it enjoys a dominant market share (around 20 percent) compared to other pharmaceutical companies operating in the Philippines. It also has a significant presence in neighboring countries such as China‚ Hong Kong‚ Singapore‚ Malaysia‚ and many others. From its early days its core mission has been to provide a wide range of high quality products
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The common factor between them all the critics comes down to how you can rewrite the definition of CSR as one that makes it easiest for you to dismiss it. So‚ for instance‚ some people argue that an approach to corporate social responsibility that achieves business benefits is nothing of that sort - THAT’s just good business. So CSR must be only those things that are of no direct benefit to the business - ie. philanthropy. Cue the arguments about how CEOs should not be giving shareholders money away
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change. Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn
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Corporate social responsibility (CSR) is an important part of companies’ businesses plans. Economically speaking it opens doors to obtain business in new country. Companies have learned to be more sensitive to social issues and human rights. Socially speaking CSR improves life of current generation and future ones to better what satisfy individuals and make social atmosphere pleasant and more secured. Oil and gas industry plays important role in managing operations‚ HSE‚ CSR programs‚ reducing ecological
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large. This in the last decade has been commonly referred to as Corporate Social Responsibility – CSR (Crane‚ A.‚ Matten‚ D.‚ Spence‚ L. 2008). As Carroll (1979‚ cited in Carroll‚ 1991) states that‚ CSR included the idea that the corporation has not only economic and legal obligations‚ but ethical and discretionary (philanthropic) responsibilities as well. However‚ the definitions of the term CSR may depend on individual perceptions of responsibility that in turn relate to the bigger picture defining
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1. Introduction 1.1 Unilever Global Unilever is an Anglo-Dutch Multinational Corporation. It has a history of colonial exploitation‚ under which it has built its capital gradually. Today it owns much of the world’s consumer brands in food‚ home care and personal care. Unilever employs were more than 247‚000 people and the achieved a worldwide revenue of €48 760 million in 2002. Unilever has also two headquarters. One is Unilever PLC in London UK and another one is Unilever NV in Rotterdam‚ Netherlands
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