NUS Business School‚ semester 2 2012/2013 Change Management Leading Culture Change at Seagram Why did Seagram need to Change? Why did it use a values based approach? In the mid-nineties‚ Seagram’s core market‚ the spirits and wine business‚ had stalled. At the same time its CEO‚ Edgar Bronfman Jr. (Bronfman) sold their 25% stake in the chemical giant DuPont. This was the payment from when Seagram’s in 1982 sold the oil company Conoco to DuPont. This stake in DuPont‚ by 1995‚ represented
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businesses develop and implement go-to-market strategies The review is about obtaining mutual understanding the success and failure of CRM. Although CRM has been one of the fastest growing businesses methods of the new millennium‚ critics point to the high failure rate of the CRM projects as evidenced by commercial market studies. The purpose of the review is to investigate success and failures of CRM system implementations. By studying the two articles which discussing on success-failure of CRM‚ we found
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Running head: MARKETING ARTICLE REVIEW Marketing Article Review Marketing Article Review According to Kotler and Keller‚ authors of A Framework for Marketing Managemet‚ “a niche is a more narrowly defined group within a segment” (2012‚ p 111). A niche is like discovering the rarest gem in the world‚ because there is only one of it’s kind and belongs to only one person. In other words a niche spawns specialization. More specifically‚ “Customers have a distinct
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Leadership Article Review What is leadership? Is there a catchall definition to describe what leadership is? For my review‚ I have chosen an article from Forbes contributor Kevin Kruse titled “What is Leadership?” In this article Mr. Kruse initially diverges from the main topic of answering what is to answer what is not leadership. Afterwards‚ he examines leadership definitions from some notable business thinkers then gives his definition. Beginning with what he states is not leadership‚ Kruse
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1 Running head: Journal Article Review Self Forgiveness: The Step Child of Forgiveness Catherine Demere’ Bowen Liberty University June 28‚ 2012 Journal Article Review 2 Self Forgiveness: The Step Child of Forgiveness Summary The general topic of forgiveness has received a magnitude of attention and research on a conceptual level in recent years. Hall and Fincham consistently
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Article Review for “Euthanasia” The article “Euthanasia”‚ written by Brian L. Mishara‚ examines the different types of Euthanasia and the societal views behind it. The author presents a well-structured article intended for an older audience‚ to clearly present the differing views on the subject. The author reviews the subcategories of euthanasia (voluntary‚ non-voluntary‚ and involuntary) providing a concise division between euthanasia and assisted suicide; however focusing primarily on the
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Research Article Review Intro to Graduate Research/ Cameron University June 15‚ 2010 Summary of Article This study examined obesity in the school systems and the factors of the trial were food consumption‚ wellness activities‚ and stress management. Sixteen schools were chosen for the study‚ eight control‚ and eight intervention. At the schools only the staff were measured and took part in the study such as teachers‚ administrators‚ teacher aides‚ and others. The study was testing two hypotheses
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Article Review and Critique Week One Assignment Strategic Management MIS 44285 Instructor: Dr. Alan Smith Date: February 7‚ 2013 Article Review and Critique: “Knowledge -Worker Productivity: The Biggest Challenge” By Michael E. Porter (1999) Synopsis This article first introduces there are not specific knowledge workers before. The workers are all thought as manual workers. Peter F. Drucker pointed out two different types of workers in all types of business environments: the
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The title of the article that I choice to discuss for the article review is entitled “IFRS Adoption in the U.S.: Why the Postponement?”‚ written by Qun and Kenneth Hiltebeitel. The article came from the The CPA Journal‚ November 2010 Issue . In the article the writer’s main focus is on IFRS‚ which are principles based Standards‚ Interpretations and the Framework adopted by the International Accounting Standards Board. The article most importantly analyzes the survey results of the targeted
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Journal Article Review Tyler Feldman Course: MGT 213 March 1‚ 2015 Article Citation Foroohar‚ R. (April‚ 2014). Globalization in Reverse. Time‚ Vol. 183 Issue 12‚ pg. 28. Summary Globalization is often defined as the free movement of goods‚ people and money across borders. That definition is often under threat by many different sources. In fact over the past two years global trade growth has been lower than that of the global GDP growth. This is the first time this has happened since
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