competencies – Bajaj Auto Pre - Demerger structure Promoter Group 30% Public 68% Bajaj Auto 0.05% Public Allianz 49% Allianz Allianz 100% 24% 74% Maharashtra Scooters Bajaj Auto Holdings 50% 26% Allianz Bajaj Life Insurance Company 5% Page 7 50% Bajaj Auto Finance Bajaj Allianz General Insurance Co Bajaj Allianz Financial Distributors Public 38% 74% 50% Public 6% 95% PT Bajaj Auto Indonesia 9% Bajaj Hindustan
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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|Marketing Management |Philip Kotler |Prentice Hall Of India Private Ltd. |9th Edition | | |Consumer behavior |Suja Nair |Himalaya | | | |Marketing Management |Reddy Appannaiah And | | | | | |Ramanath |Himalaya |4th Edition | | | |WEBSITES: | |Www. Bajaj .com |
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ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
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Table of Contents 1. ABSTRACT 3 2. INTRODUCTION 4 3. MATERIALS ANS METHODS 5 4. ANALYSIS 5 5. Conclusion 14 6. References 15 1. ABSTRACT THE JOINT VENTURE A joint venture between Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera Haryana. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Honda is world’s largest selling two wheeler company based in Japan. Munjal family and Honda group
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Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct
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Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing
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rticle Review Article Review Name : Marsha Nadila Student Number : 0806356502 Faculty & Class : FIB‚ kelas gabungan 4 1. Title of the Article : Taking Responsibility 2. Author(s) : Patrick Gutensperger 3. Explain in two or three sentences why you have chosen this article. I choose this article‚ because the title of this article in interested. I am curious about taking responsibility of global warming. 4. Explain briefly in four or five sentences what the article is about.
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Review of Trisha Greenhalgh‚ Glenn Robert‚ Fraser Macfarlane‚ Paul Bate‚ and Olivia Kyriakidou’s‚ “Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations” (Greenhalgh et al. 2005b). “Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations.” Milbank Quarterly‚ 82(4)‚ 581-629. Abstract This article summarizes an extensive literature review addressing the question‚ how can we spread and
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