ARTICLE REVIEW AND CRITIQUE: “Efficiency of Brand Placement in an International Film- Effects of Exposure in a Local Context” Slim Khalbous and Merium Maazoul Journal of Creative Communications‚ Volume 5‚ Issue 1 (March 2010)‚ p.23-46 SYNOPSIS Product and brand placement arouses a particular interest at the announcers. However the massive use of brands in international programs incites us to wonder about the effect of the local socio-cultural context on the efficiency of this creative technique
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Distant Dilemmas The article‚ “Distant Dilemmas‚” by Mark McGraw discusses the business risks related to sending an executive expatriate to other countries and the role of HR in mitigating such risks. McGraw highlights recent surveys by Ernst & Young to provide some color to the level of unethical business practices that occur outside the Unites States. Based on a survey conducted in Europe‚ half of the respondents felt that one or more unethical business practices were acceptable‚ with half
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cultures have different perceptions of critical behaviours required for effective teams‚ and whether team members from different cultures assign the same values to the categories of interaction behaviour. A number of other studies mentioned in this article indicate that the cultural dimensions developed by Hofstede (2007) increase the likelihood that virtual teams with different cultures perceive different interaction behaviours for contribution to team outcomes. Dekker & Rutte (submitted for
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Title of the Articles: “Trump is doing things right‚” “Messing with Mexico is a dangerous idea‚” “Trump refugee mess previews failures ahead” Author of Articles: Duncan Hunter‚ David A. Andelman‚ Marc Ambinder A controversial argument debated among the United States citizens is how Donald Trump will perform as president. Several articles present different standpoints‚ providing examples and opinions proving their viewpoint on similar topics concerning the president. In the Article “Trump is doing
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English 926 March 12‚2013 Rat Park In Lauren Slater’s article Rat Park‚ Slater talks about Bruce Alexander’s study and experiments on addiction. Alexander’s experiment consists of lab rats in two environments. The first is a caged environment and the second was a “perfect environment” called Rat Park. Rats in each environment were given two choices of water. One study group had regular water and the second was a form of heroin in water. The caged rats chose to drink the drugged
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In the business world‚ strategy is probably the most often used and the most often confused term. The article ‘Why Business Models Matter’ clarifies and elaborates on crucial element of any organization. The Author‚ who also wrote‚ ‘What Management is’ asserts that the business model and strategy is the basis of any organization whether it be profit or non-profit. Magretta shows the outlines of business model and strategy. To make a big success in business‚ the first step is making a business model
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had pledged their loyalties to the Queen and Canadian Government and who had even tried to stop the aggressions‚ were wrongfully prosecuted in turn suppressing the Aboriginal people for generations‚ changing the course of Canadian history. This article gives us a subjective view of Canadian history. The official account of this uprising is quite different to the picture that Stonechild paints.
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Summary of a wall street journal article on starting school later. How could a mere 30 more minutes added to a teenager’s sleeping schedule be so beneficial to day-time students? According to Judith Owens‚ the director of the pediatric sleep clinic Hasbro Children’s Hospital in Providence‚ it was a controversial question weather it would be beneficial to the students to start their school days at 8:30 a.m. rather than 8 a.m.. Dr. Owen’s who was the lead author who ran a study at a private
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board games” essentially they both stimulate the same part of the brain allowing an improvement in children’s cognitive abilities. “Study on the effects of video gaming in the treatment of post-traumatic stress disorder” are also mentioned in the article. Again our games can really allow people to release stress even more effective than video games by incorporating physical activity. A personas I thought of could involve very stressed out teen to university students around the age where stress tends
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the success‚ problems and the way forward for geography. He did a good work by buttressing his argument with specific examples‚ such as the landscape ecology evolution in geography at the University of Edinburgh. Also‚ he made mention of the success human geography is making in the public policy sector‚ which came up last three weeks in our class discussion and is a central theme is this week’s reading. Am of the view that a discipline research can positively impact society if the results and findings
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