"Article summary the mismanagement of customer loyalty" Essays and Research Papers

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    Assisting the Customer (P1‚ P2‚ M1) Organisation | Size | Type | Main method of customer interface | Virgin Atlantic | Large | Private and integrated | Online and over the phone | Merlin Entertainments | Large | Private | Face to face | Thomas cook | Large | Private and integrated | Face to face and over the phone and online | Marwell Zoo | Medium | Independent | Over the phone | Aspersion Guest House Surrey | Small | Independent | Face to face | Anis Louise Guest

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    Jaime Friesen Steve Renton Marketing Principles February 24‚ 2013 Triple Bottom Line The article Sustainability: It Should Be About More Than the Bottom Line on Forbes.com discusses the topic of the triple bottom line. The article discusses the idea that being ecologically friendly can be conducive to a strong financial bottom line‚ as well as a social and environmental one. The main point of the article is that if all organizations followed the principles of the triple bottom line‚ it would lead

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    Article 1 Summary

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    Accounting Article Summary Cost accounting and management control practices can be traced to supporting the growth of large transportation‚ production and distribution enterprises during the period of 1850-1925. The need for these areas came in the beginning of the 19th century when firms needed internal administrative procedures to coordinate all the processes involved in their activities. Railroads handled huge amounts of goods/people and money and therefore need a way to summarize this amount

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    Loyalty

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    LOYALTY In the play as the audience we witness loyalty in two different ways. It can be referred as loyalty and disloyalty‚ but I want to emphasize on loyalty in the concepts of one which the loyalty that audience seeks in a character as a true man and the other one is which the loyalty that the character shows to themselves. In the play we see the loyalty of Macbeth to himself where he murders King Duncan in order to take the crown. This proves his loyalty to his own ambitions and desires. Also

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    Pakistan is one of the richest countries in the world in terms of natural resources but also one of the poorest among them in their management. The country is abundant in the vital resources including that of energy‚ agriculture‚ minerals‚ population‚ and geography‚ but unlike the developed countries‚ these have not been properly exploited due to poor management. This dismayed situation is caused due to several‚ both chronic and acute‚ flaws which have led to poor governance of country since its

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    Brand Loyalty

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    Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi

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    January 25‚ 2012 Summary # 1 Summary “INTO THE UNKNOWN” “INTO THE UNKNOWN” published by the Economist is a magazine article about the fear that American workers have about future jobs and the replacing of jobs through outsourcing and computers. According to this article‚ white-collar workers around the world are losing their jobs as machines and foreign workers take over. The author’s purpose of this article is to alert the readers that although there are some changes in technology

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    Summary of Article UNV501

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    Article Summary Kate Donaldson Grand Canyon University: UNV-501: Introduction to Graduate Studies in the College of Education September 7‚ 2013 Article Summary This paper explores a published article that reports on the results from research conducted about student communication in online classes. In this article the author researched students aging from 20-50 year olds. The article exposes the research results from those who performed online classes in both the Generation x and

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    Fluency Article Summary

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    Assignment #7: Article Summary (Fluency) Fluency is being able to read a text smoothly and rapidly. If children can read smoothly‚ they place more attention on the meaning of the overall text rather than letter-sound relationships in each word. According to Seitz & Bartholomew (2014)‚ “Fluency bridges the gap from word recognition to comprehension” (p. 22). When children are not fluent readers‚ they concentrate more on decoding and the message of the text tends to get lost. There are different ways

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    Popular Article Summary

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    1. Summary of Popular Article The article “Why Clingy People Feel Colder” by Maia Szalavitz focuses on how different people perceive temperature in certain situations. A group of volunteers were gathered and asked to complete an attachment style test to evaluate their level of clinginess before they could participate in the study. After these volunteers were tested they were either asked to think about a previous split between romantic partners or an unemotional ordinary event. With their memory

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