CONSUMERS’ PERCEIVED VALUE AND BRAND IMAGE TOWARDS LUXURY VEHICLE BRAND STRETCHING By Teerapong Tammasuwan January 2013 The work contained within this document has been submitted by the student in partial fulfilment of the requirement of their course and award Table of Contents List of Figures List of Tables Acknowledgements Abstract Chapter 1: Introduction 1.1 Overview 1.2 Luxury Vehicle Market Overview 1.3 The Significant
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Role of FMCG companies in the rural sector Abstract The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into the rural market. The sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus
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Societal Issues Related to the Software Industry The software industry contributes to the world’s information driven society. The sharing of information worldwide created a need for security in software and technology to protect businesses and customers. Every time a company conducts business with another business or customer and information is shared or traded‚ it is assumed information is kept private. It is the ethical responsibility of a company to ensure the security of personal information
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of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other companies in the same industry (Smallbusiness
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Uber’s Impact on the Transportation Industry Rideshare services are rapidly integrating in cities across the United States and internationally. Uber is revolutionizing the transportation industry‚ specifically in connecting a rider and a driver. A similar business would be a taxi service but more technologically advanced. Uber is not an entirely new concept‚ however‚ it is only from their new advancements and advancement in technology did Uber become a true player in the transportation industry. Uber
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that have an ethical dimension. Regarding this practical area the researcher evaluate the systematic review of the literature by (1) developing a categorization scheme for marketing research and (2) by analyzing via content analysis-all journal articles ‚ which have been revealed by a major search engine for the time span 1981 to 2005 ‚ in terms of quantity‚ nature &scope‚ topical areas‚ and publication outlets. Under this research‚ researchers tried to analyses practical area through various
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REVIEW OF RELATED LITERATURE Job Satisfaction plays a vital role in the operation of the firm. It is primarily responsible in keeping the employees because an organization would be nothing without its people. Job satisfaction is something that gives employee a rush every time a new assignment or project comes his/her way. Job Satisfaction is directly proportional to the feelings of happiness and contentment in the minds of employees about their jobs. The following review of related literature
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Industrialization is the process of social and economic change whereby a human group is transformed from a pre-industrial society intro an industrial one. It is a part of a wider modernization process‚ where social change and economic development are closely related with technological innovation‚ particularly with the development of large-scale energy and metallurgy production. It is the extensive organization of an economy for the purpose of manufacturing. Industrialization has a major role to play in the
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focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for FMCGs. Globally‚ the FMCG sector
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Chapter 2‚ Assignment on the three cases 1. The greatest impact on the airline industry is its buyers. There are not many trusted airlines in function today and as consumers become more educated they always prefer to analyze cost with quality. Suppliers are the same for most of the airline companies‚ being Boeing and Airbus. As for the few rivals in this industry‚ it has always been the competition of providing the best services with the cheapest fares. New entrants on the other hand have to meet
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