music industry is the business of producing‚ recording and selling music through a number of different methods. These methods typical refer to recording and selling music through physical or digital means‚ including live performance. The product offered by the music industry are varied over years‚ from the very first beginning of tape cassettes‚ and then to CDs‚ till now‚ digital music records have become more popular comparing to others. Although the mainstream of production in music industry changes
Premium Record label Music industry Peer-to-peer
Brand onions: The crying game‚ Martin Weigel. Article Analysis The article from Martin Weigel is calling into question the use of models for brand-perception management. Brand-marketing models may create barriers in the development of brands. By following strict rules‚ the way for creativity is not accessible. To better understand the article we will mentioned the main statement from the author‚ to then better analyze it. Processes in marketing lock the values of companies in a strict way
Premium Brand Mind Cognition
RUPEE DEPRECIATION – INDUSTRY IMPACT January 9‚ 2012 Backdrop The rupee has‚ between August and December 2011‚ depreciated by 21%. This depreciation has caused much concern among industry groups as imports have become expensive‚ thereby amplifying costs of production and operation‚ and ultimately profitability. Given that India is a net importer with a sizable trade deficit‚ the net impact has to‚ a priori‚ be negative. Objective The aim of this study is to identify vulnerabilities on
Premium Iron Expense Chemical industry
Evaluate the impact of technology in increasing Malaysia’s quality of the service industry. 1.0 Introduction Nowadays‚ with the continuous growth of competition in the market place‚ understanding customer satisfaction has become very important in service industry (Chun Wang‚ 2006). The role of technology in service industry has helped a lot of organizations to reduce unnecessary expenses and uncertainties. It has been used to standardize services by reducing the customer interface (Quinn‚ 1996)
Premium Bank Online banking
THE IMPACT OF BRAND ENDORSEMENTS ON CONSUMER BEHAVIOUR IN MTN. 1.0 INTRODUCTION 2.1 Background of the Study According to the American Marketing Association‚ marketing is the process of planning and executing the conception‚ pricing‚ promoting and distribution of ideas‚ goods and services to create exchanges that satisfy individuals and organizational objectives. Thus‚ for companies and organizations to achieve their objectives‚ it is of essence that the marketing tools of product‚ price
Premium Marketing Brand Advertising
Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey. Marketing Intelligence & Planning‚ 23 (3)
Premium Brand Brand management Marketing
How to resolve Conflict Conflicts may be solved using three simplified ways: 1. The win-lose method - The protagonist assumes an ether I lose or I win attitude. Explanation: the win-lose method is a kind of method in resolving a problem or case wherein‚ one party will have the possibility of winning the case or they will lose on the case. 2. The win some–lose some method - One party attempts to get the most of the other using the primary tactical work of bargaining. -
Premium Game theory Compromise Argument to moderation
developments in information collection‚ storage‚ processing and transmission and distribution technology have influenced all aspects of banking activity. And was regard as the main driving forces for the changes in banking industry. In my opinion‚ the technology influences the banking industry‚ mainly in the following six aspects: 1. Technology is influencing competition and the degree of contestability in banking. Due to the development of technology‚ bank’s superiority in information is deteriorated.
Premium Financial services Bank Economics
The Impact of the Motivation on the Employee’s Performance in Beverage Industry of Pakistan 1‚2‚3‚4 Hashim ZAMEER1 Shehzad ALI2 Waqar NISAR3 Muhammad AMIR4 1 BZU-Bahadur Sub Campus Layyah‚ Pakistan‚ E-mail: hashimzameer@hotmail.com (Corresponding author) Abstract Key words Motivation plays an important role in all public and private organizations. Without motivating their employees organizations can’t run and can’t achieve their goals. Purpose of present study is to explore the impact of motivation
Premium Maslow's hierarchy of needs Motivation
behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and
Premium Fast moving consumer goods Unit load Packaging and labeling