Guidelines for the CP Project (Code) for Sem. III PART – I GENERAL INFORMATION 1 About the Company / Industry / Sector Overview of World Market Overview of Indian / Gujarat Market Growth of the Company / industry / Sector 2 About major Companies in the Industry 3 Product Profile (Major Products) PART – II PRIMARY STUDY 4. Introduction of the Study Literature Review Background of the Study Problem Statement /Rationale / of the Study Objectives of the Study Hypothesis 5. Research Methodology
Premium Skill Improve Data collection
March 22nd 2010 “Impact of GST on the Fast Moving Consumer Goods Sector” SCM PROJECT 08 Fall Karthik Regunathan PGP25304 Rahul Tom Joseph PGP25317 INTRODUCTION: Goods and Services Tax: Of the many fiscal initiatives of the reinstated UPA government‚ the rolling out of the Goods and Services Tax promises to be the most significant initiative of Independent India. Initially envisaged to be in place by April 1‚ 2010 the GST would result in a major rationalization and simplification of the consumption
Premium Tax Value added tax Taxation
and many articles have been published in marketing journals explaining how consumers make purchasing decisions. Brand preferred by the customers are largely based on certain factors which are important to them. These factors may change everyday depends upon the changes happening in the world around him. One factor which is important for one consumer need not be important for others The study is undertaken for Amana Toyota‚ a Toyota dealer in Calicut‚ in order to find out the Brand Preference
Premium Brand Toyota Branding
strongly established L’Oréal Paris brands across all of the key areas of the beauty market‚ including the Plnitude skincare range‚ Elvive haircare and Studio Line styling products. Other brands include L’Oréal Paris Colour Cosmetics‚ Elnett‚ Rcital‚ Excellence‚ Fria‚ Perfect Blonde‚ Open‚ Casting and L’Oréal Kids. Consumer products The Consumer Products Division in the UK is dedicated to offering consumers innovative‚ high technology beauty products from global brands at competitive prices. This
Premium L'Oréal Cosmetics Mascara
After our topic was chosen‚ we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one of the most recognized symbols in the world. Our research was conducted as though we were working for the brand manager of Nike‚ in an approach to analyze Nike’s
Premium Brand Brand management Branding
INTRODUCTION Holicks a brand was established before 6 decades back in 1960. It is owned by GlaxoSmithKline consumer health care. It’s a malted milk hot drink. It was a substitute of “Milk” as Baby Food It acquired more than 50% market share in India milk beverage market. Initially Horlicks is claimed to promote sleep when consumed at bedtime. In India‚ It is popularly known as “mother’s Horlicks”. Some Facts •All Horlicks sold in India = 6 times length of Great wall of China •Taller‚ Stronger
Premium Brand management First-mover advantage Marketing
----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
Premium Dividend Stock market
Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
Premium Fast moving consumer goods Unilever India
intensify the competition International manufacturers maintained their lead in 2012 even though this category remained fragmented. New launches in shower gel‚ facial cleansers‚ anti-agers and moisturizers encouraged consumers to try out different brands. Many manufacturers started to offer promotional offers such as conditioners free with shampoos‚ so as to push their products at points of sale. 1.4. Independent small grocers maintains its lead‚ whilst direct selling increases further As the
Premium Fast moving consumer goods Cosmetics Hygiene
the Asian and Indian FMCG markets look like? p2/Defining innovation p3/The FMCG innovation imperative p4/ How does FMCG innovation differ between China and India? p7/Concluding commentsp8 The Indian FMCG sector The innovation imperative What do the Asian and Indian FMCG markets look like? Rising incomes‚ escalating demand‚ new products: FMCG perspectives in Asia‚ including India Asia’s FMCG market Selected FMCG trends in Asia* India’s FMCG market Selected FMCG Trends in India
Premium Fast moving consumer goods Marketing